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Determining who are a hotel's customers has become quite elusive in today's hospitality landscape. With market segmentation being defined primarily by method of reservation , rather than by customer type we get an incomplete picture of who our customers are. Further complication: the major hotel brand sponsors each currently market upwards of 20 brands, effectively making it tougher and tougher in accurately identifying: who are the customers? READ MORE
With RevPAR growth slowing and operating costs rising, traditional hotel labor planning is becoming a liability. This article breaks down how outdated scheduling models drain profitability, increase staff burnout, and hurt guest satisfaction. It also outlines how agile, demand-driven labor strategies, rooted in real-time forecasting and cross-functional ownership, can turn labor into a competitive advantage and safeguard margins heading into 2026. READ MORE
With ICE raids resurging under the second Trump Administration, now is a critical time to review I-9 compliance and rapid response policies. A lifted pause on raids in key industries and a $75 billion ICE budget are signaling heightened enforcement. Stay proactive-accurate, up-to-date records are your strongest legal defense against potential audits and workplace disruptions. READ MORE
Generative AI is emerging as an exciting and essential tool for facilitating architectural design with applications leading to creative building design, style-based floor plan composition and spatial orchestration. In the near future, hotel architects and designers will find collaborative methods for employing these fast-evolving new tools to compose, enhance, and enrich the guest experience to highly sophisticated new levels. READ MORE
Worried that wellness has become a tired and overused concept? Interested in what wellness could offer to hotels but do not want to become a wellness hotel? There is a concept that can offer a solution to hotels and hoteliers looking for a sounder foundation to their offering. Consider is PERMAH model as relevant alternative. READ MORE
The article discusses the challenges and opportunities in hotel refinancing. While the industry has recovered post-Covid, factors like rising interest rates, labor costs, and brand standard compliance make refinancing difficult. High-quality sponsorship and strong business plans are crucial for securing favorable terms. The market is shifting toward debt funds, with local banks showing interest in stabilized properties.
READ MOREMany hotel strategies fail not from lack of ambition, but rather due to avoidable execution pitfalls. This article outlines the top 10 strategic planning mistakes hotel executives make-from ignoring data to over-focusing on short-term gains-and provides actionable insights for overcoming them. Learn how to align vision with execution and position your hotel for long-term success.
READ MOREGraton Resort & Casino, located in iconic Sonoma County, is a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, the 65-acre property has 200 hotel rooms and suites, an award-winning Spa and Salon, a casino with table games, the latest slot machines, upscale and casual dining, plus nightly live entertainment options.
READ MOREGen Z is entering the Hospitality world as guests. It is very important that industry leaders recognize the importance of personalization and customized experiences. Young adults are conditioned to converting most of their interactions socially, economically, and educationally to represent their unique values and interests. Hotels need to provide opportunities for new travelers to alter their immediate interfaces with the world and each other in multiple perspectives.
READ MOREWorried that wellness has become a tired and overused concept? Interested in what wellness could offer to hotels but do not want to become a wellness hotel? There is a concept that can offer a solution to hotels and hoteliers looking for a sounder foundation to their offering. Consider is PERMAH model as relevant alternative.
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