
The biggest innovations poised to alter the travel industry are actually happening outside the travel industry. Nevertheless, these changes will have a dramatic affect on the way in which travel businesses market to, acquire, and retain their customers. In these fast-paced, consumer-savvy, and consumer-picky times, if you're not innovating and continually improving how you interact with your customers, you will fall behind. Pricing wars and slick advertising campaigns won't win you more or lasting customers. READ MORE