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Are you prepared for the upcoming turbulent demand? It is not a question of if hotels have been impacted by Covid-19, it is a question of how they have been impacted. And perhaps more importantly, it is also question of how they manage throughout the recovery period. Gain insight into how retail pricing impacts your overall pricing strategy, consumer perception, business mix, and hotel profitability. READ MORE
A winning team needs not just a great defense, but, also, a point-scoring offense. For many hospitality organizations, the first understandable response to the pandemic was cutting expenses as much as possible. In the process, we have learned ways to be more cost-effective going forward. However, recovery really entails a focus on revenue generation, in particular adopting a vibrant sales culture that welcomes and takes advantage of the ideas and skills of the entire hospitality team. READ MORE
Like almost everything in the hotel industry, revenue management changed dramatically during the last year. The pandemic conditions challenged all established processes and best practices as demand dried up, and historical data was rendered powerless in predicting future performance. Organizations with strong revenue culture were able to adapt and weather the storm, but with the Delta Variant raging through the country and as group and business travel segments lag in recovery, it is time to re-invent once again. READ MORE
Past hotel downturns followed a similar pattern where occupancy recovered prior to ADR. In the current crisis, this dynamic has been reversed as the fear of travel and social distancing are the prime determinants of hotels performance, and missing demand segments account for the pattern of ADR recovery rather than recovering economic fundamentals. Historical data and a simulation exercise illustrate the strategies of revenue managers. READ MORE
In the pursuit of pay equity, many jurisdictions are passing legislation designed to level the playing field. This includes salary history inquiry bans, mandates to provide applicants with compensation ranges and more onerous requirements. These varying obligations can make it difficult for multijurisdictional employers to stay in compliance with all applicable laws. READ MORE
Sensory marketing transforms hotel stays into unforgettable experiences by engaging all five senses. Beyond visuals, hotels are creating immersive environments with curated scents, sounds, tastes, and textures. Strategic use of lighting, music, fragrance, culinary offerings, and tactile elements build emotional connections, brand loyalty, and lasting memories. Hotels that master this sensory orchestration gain a competitive edge in today's demanding travel landscape.
READ MOREThe article compares brand-managed hotels with third-party managed hotels, outlining their key similarities and differences, and advantages and disadvantages. Each model has its strengths and weaknesses, and the ideal choice will depend on an owner's unique needs, market conditions, and long-term strategic vision. By weighing these factors carefully, owners can find the right balance to drive profitability and success in their hotel investments.
READ MOREIn the aftermath of another enchanting holiday season, Lightspeed's Peter Dougherty dissects the trends that illuminated the hospitality scene during moments of celebration and explores how these trends shape the future of hospitality. Indulgence takes center stage as premium ingredients such as caviar, lobster, and steak surge, signaling a cultural shift towards elevated, experiential dining during celebrations.
READ MOREHotels can transform citywide events from simple occupancy drivers into powerful revenue and loyalty-building opportunities. From major concerts to cultural festivals, success requires early planning, immersive guest experiences, and operational excellence. Learn how properties can create authentic event-based programming that enhances guest stays while maintaining brand identity and driving long-term success in today's evolving hospitality landscape.
READ MORERunning lean may cut payroll, but chronic understaffing quietly drains productivity, morale, and profit. Burned-out employees leave, service declines, maintenance is deferred, and reputations suffer. What looks efficient on paper becomes costly in turnover, guest dissatisfaction, and operational breakdowns. Sustainable success comes not from doing more with less, but from supporting teams with balance, resources, and long-term thinking.
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