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Stimulating all five senses is a key component of every multi-sensory spa experience. Creating this multi-sensory experience in the digital space has historically been very challenging. However, with the latest targeting and personalization technology layered on hotel websites, online visitors can now receive an engaging experience that mimics the in-person multi-sensory experience that will enhance their anticipation of spa services. READ MORE
Spas have come to realize that modern technology is the key to more positive experiences for both staff and guests. These solutions can help empower these facilities to provide the personalized experience guests have come to expect. When spas implement technologies that equip staff to operate more efficiently, it translates to elevated service levels and higher guest satisfaction scores. The bottom line: Tech-enabled spa experiences promote both staff and guest engagement, a huge benefit to the property. READ MORE
In a world still finding its way out of a pandemic, in a war and around an exacerbated mental health crisis, the well-being of people, planet, and community is a topic that's once again taken center-stage. While organizations of all kinds have historically grappled with what programs to offer and how to measure well-being, most still neglect ESG frameworks which can help serve as a framework to do both. READ MORE
As the hospitality industry emerged from the pandemic the hotel spa faced a colossal challenge. The sanctuary of health and human touch became ground zero in the effort to heal post pandemic stress and fill the human connection void. In the rush to open and meet pent up demand Spa teams had to mobilize and deliver wellness in a matter of days, but at what cost? READ MORE
Well-being is trust, belonging, physiological, emotional, and deeply spiritual. There are important modes of being well that occur socially and cooperatively. Experiencing societal uncertainties with the need for rapid adaption and change has magnified a widespread need to newly manage life, Self, and personal happiness. This article shares why and what you can do to meet this important and emerging demand. READ MORE
Social media influencers have become a crucial part of successful public relations campaigns, and hotel leaders should engage them to promote their properties. While adding influencer relations to your PR program may seem daunting, implementing a plan for working with content creators will help properties reach new audiences, many of which no longer read or watch traditional media.
READ MOREToday's guests crave hotel experiences that feel personalized to their unique wants and needs. With the emergence of artificial intelligence (AI), hotels can now seamlessly tailor experiences to meet guests' specific wants and needs. This article explores all the ways hotels can leverage AI to transform and improve guest experiences, from the moment they begin planning their trip, through check-out.
READ MORENo one can do it all by themselves. There is strength in a team and the ability to share responsibility and trust with others can create an optimal service environment. The hospitality industry needs good teams that can focus on getting the job done and working towards a collective goal. This article will discuss team building and teamwork to provide great guest experiences.
READ MOREMid-scale hotels can offer unique, well-rounded hospitality by blending lower and upper-middle segments, focusing on experience-based services without sacrificing profitability. Key strategies include revenue and cost optimization, sustainability through ESG practices, and tech-driven solutions for both guests and staff. By balancing digital and analog methods, these hotels can overcome challenges such as low bookings or limited staff, with strategic management ensuring a positive guest experience.
READ MOREThe proposed immigration policies of a second Trump Administration raise questions about their implications for foreign national workers. By analyzing policies from Trump's first term and proposed changes, we can anticipate expanded scrutiny, prolonged processing times, higher denial rates, and potential revocations of nonimmigrant classifications. This article serves as a roadmap for navigating these challenges in the coming years.
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