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The four-year drought in the western United States has caused businesses and the public to find new and innovate ways to conserve and reuse water. And despite the promise of eased drought conditions this winter, recent reports from California have the state's snowpack at below-average levels, prompting state officials to call for additional and more restrictive water conservation efforts - a trend likely to be mirrored elsewhere. As a major consumer of water within the American business landscape, the hotel industry is both a large water user and a leading voice in the water conservation movement. In this article we'll explore major steps taken by industry leaders as well as trends shaping the future of hotel water usage and conservation. READ MORE