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In an industry where luxury and comfort are often the principal offerings, hospitality is now witnessing a paradigm shift as customers increasingly seek purpose-driven brands and experiences that improve society. Today, social purpose is not just a trend but a core component of driving positive customer engagement. But what does this shift towards purpose mean for hospitality executives and marketers? READ MORE
Architectural design is an inherently personal journey that looks to the past and endeavors to envision the future. It requires crunching on the myriad of programmatic parameters and contextual limits of a predetermined brief. We avail ourselves of hard-won skills, technology, and tools fundamental to our quest. How can we make Generative AI a valuable tool in our creative process? READ MORE
The hotel industry is constantly in flux with the ever-changing needs and desires of guests, advancements towards smart technology and transformations in our world. This article explores how efforts towards sustainability lead the way in establishing a new operational landscape, as hospitality as a whole makes a global concerted effort to help our environment, and that working collaboratively is essential. READ MORE
Discover the future of hospitality marketing in 2024 with four compelling trends that seamlessly blend industry initiatives and guest interests. Uncover how hotels are set to redefine the guest experience by collaborating with local businesses, offering unique, culturally enriching adventures. Embrace innovation and authenticity, as 2024 promises a transformative era in hospitality marketing, catering to the evolving preferences of discerning travelers. READ MORE
Global consumer preferences and values are shifting to be more deliberate. Travelers are interested in sustainable options that connect them to the destination and would prefer a few high-quality purchases instead of a larger quantity of lower quality options. Savvy hoteliers can tailor their amenities and service options to fit the current values of leisure and business travelers. READ MORE
The effectiveness of a hotel's commercial team plays a pivotal role in driving revenue, attracting guests, and maintaining a sustainable business. Therefore, understanding and measuring its performance is crucial for achieving success in the market. The significance of measuring its effectiveness lies in its ability to provide insights into various aspects of the business operation.
READ MOREIn today's environment, all businesses, including those in the hospitality industry, should plan and prepare for a government inspection, audit and/or unplanned visit. Not only does this make good practical sense but provides the added value of encouraging and assisting general regulatory compliance. Worry is not preparation; action is preparation. With the right action, in advance, businesses can be equipped to deftly handle whatever might come their way.
READ MOREDemands on leadership and management has changed significantly in the past four years. Changes in workforce, changes in demands, changes in location of team members, and even changes in the personal needs of the team requires managers and leaders to support their organizations in very different ways. Understanding the differences in managing vs. leading today's workforce will better prepare teams for the future.
READ MOREA successful hire is about more than a polished resume. Hospitality leaders must look for less tangible (but essential) traits during interviews, like adaptability, preparedness and communication skills. In this article, I will outline the key attributes hiring managers should recognize during the interview process to build high-performing, well-aligned teams in today's changing hospitality landscape.
READ MORESmart technologies like AI, IoT, and advanced analytics are transforming hotel F&B operations by streamlining efficiency, reducing costs, and delivering personalized guest experiences. From optimizing inventory to enhancing sustainability, these innovations are setting new standards in hospitality. The future lies in balancing cutting-edge technology with the warmth of human hospitality to meet modern demands, maximize profitability, and redefine excellence in a competitive hospitality landscape.
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