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There is an old expression that says children will enter kindergarten as a question mark but will come out of college as a period. In this article, you will discover three engaging and fun tools that can take you and your marketing team out of your same-ol' same-ol' "period" thinking and back into your creative "question mark" selves. READ MORE
Vetted and proven certification programs in best sustainability practices make company, community and media outreach a linchpin of stewardship success. Travelers want to know what you're doing to help the planet, conserve resources and exist in harmony with the environment. Here's how to let them, your immediate community and the world at large know about it-and bulk up your bottom line in the process. READ MORE
With proper training, hotel staff can play a crucial role in preventing cyber attacks. With insights into the cyber threat landscape, practical training tools, and strategies for ongoing education and empowerment, the article provides a roadmap for hotel executives to enhance their cybersecurity measures, advocating for investment in staff training as both a protective and competitive action. READ MORE
Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. In a time where technology allows marketers to be nimbler and tactics to be more targeted than ever, an integrated effort is crucial for stand-out results in the hyper competitive hospitality space. READ MORE
You may have walked by hotel food self-serve display cases or upscale beverage vending machines before without temptation, but it's worth a second look. The quality is improving, and it would be worthwhile to partner with local food and beverage purveyors to not only exceed your guests' locavore expectations, but to also find a quality F&B solution in the absence of a trained staff. READ MORE
As we navigate the challenges of climate change, shifting work paradigms and evolving guest preferences, the hospitality industry is experiencing a transformative shift in how hotels are conceptualized and built. Key trends shaping the future of hospitality design, such as the burgeoning Work From Hotel movement, meet immediate needs and demonstrate a forward-looking approach to creating sustainable, functional and memorable guest experiences that will extend into 2024 and beyond.
READ MOREAnalyzing lodging operations as to their product, market and competition is not a new process but one that demands continual and up-to-date measurement from the owner, general manager and all parties involved with the intended success of this venture going forward. The answers to this procedure, while different for every property, will always be reliable.
READ MOREHarnessing the power of modernity can unlock the hidden potential of historical sites, transforming them into hubs of communal engagement. Resort operators can use contemporary architectural design and tech tools, such as artificial intelligence and augmented reality, while striking a balance between preserving heritage and remaining relevant. Here are some examples of how to do it right.
READ MOREDigital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals.
READ MOREThe hospitality industry has been significantly impacted by the Covid-19 pandemic and various macroeconomic factors. The lodging investments market has yet to be broadly stabilized due to rising interest rates and increasing costs of debt. To further understand the market dynamics, TRE sought insights from leading industry professionals on what factors would need to change to stimulate investor reengagement.
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