Editorial Board   Guest Author

Mr. Ramanathan

Akshay Ramanathan

Founder & CEO, Sukoon Travel Group

Akshay Ramanathan brings big-idea thinking alongside a passionate curiosity for marketing, technology, and all things digital to the hospitality industry. Mr. Ramanathan began his professional career working with major companies like JetBlue and T-Mobile to generate brand awareness among university students on his local college campus.

Working at global advertising agency, BBDO, on the MARs brand account, confirmed Mr. Ramanathan's fascination with helping businesses market their products and services in the online space. The specialization into telling stories and marketing specifically travel experiences came after living abroad in South America and the Middle East. Mr. Ramanathan developed a passion for the hospitality industry and soon returned to school to pursue a masters degree in the field.

Shortly after graduation he joined HeBS Digital, creating a new role for himself as Business Development Analyst. In this position he identified and helped secure international business opportunities and expand product lines to new markets. He played a key role in bridging marketing and sales efforts and streamlining internal department processes through developing a technology stack. Now as a young entrepreneur and independent consultant he relies on a combination of specialized technology applications to help him grow and scale his business.

Mr. Ramanathan is presently working with hospitality businesses to assess the overall efficacy of their digital assets and e-commerce strategy. In doing so his aim is to make technology more meaningful and accessible for his clients who seek to maximize the value of their online marketing efforts.

Outside the office Mr. Ramanathan is an active member of the community giving back through various volunteer efforts. He presently serves as the Community Service Chair for the NYU Tisch Center Alumni Society as well as plays a role in other organizations such as HSMAI Greater New York Chapter and StreetWise Partners.

Mr. Ramanathan holds a M.S. Degree in Hospitality Industries from NYU and is a regularly featured speaker and participant in university programs and events.

Please visit http://www.sukoontravelgroup.com for more information.

Mr. Ramanathan can be contacted at 347-501-0850 or ramanathan.akshay@gmail.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.