
It is common knowledge that to develop a strong service culture, organizations in the hospitality sector have to invest in training initiatives. But training for a service-oriented culture requires more than a single program or class - training needs to be ongoing in order to avoid apathy on the part of employees. This article will focus on the training initiatives of three tourism destinations - Telluride and Aspen in Colorado, and Northstar in California. From interviews with management and those involved 'behind the scenes', the article will show that it is the continuous training of employees that differentiates these resorts from the competition. READ MORE