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Social media continues to be a leading communication tool for both personal and business applications. For many, there are limits to the use of social media, but overall, we may be just scratching the surface of its future uses. This article will highlight trends in social media and examine how to plan and get organized on social media and measure your results. READ MORE
In the hospitality industry, the constant evolution of food and beverage trends can be challenging to keep up with. By engaging with an external industry expert, hoteliers can gain a valuable outside perspective and an introduction to new selections to create a wine list that transforms dining venues into top destinations that bring locals back as well as attract tourists. READ MORE
During economic shifts throughout a hotel's operating life, hotel operators need to be nimble and creative to optimize hotel operations. There are several ways in which owners and operators can work together to better weather an economic storm. Hotel performance analyses are one tool that can help with that. The following article describes the methodology and benefits of a typical hotel performance analysis. READ MORE
To meet the increasing demand for more transparency when it comes to their climate impact, hospitality brands will need to invest in technology that enables them to better collect, coordinate, communicate, and manage their sustainability data. In this article, we discuss the three factors most influencing the development of this technology: artificial intelligence, the push for regulatory compliance and investor demand. READ MORE
When it comes to adaptive reuse, there is so much potential to create value from underutilized assets. Whether it's modernizing guest rooms, adding new spaces, reworking property layouts, or introducing new amenities and food and beverage concepts, there is ample opportunity to unlock value with the perfect combination of creative vision, bold ideas and technical skills. READ MORE
The press release is one of the least effective public relations tools in a marketer's toolkit, and marketers should adopt new, more effective tactics to secure media coverage. This article will give you two actionable ways to increase your media coverage without using the overused, often abused press release, resulting in an increase in your visibility to and credibility with potential hotel clients.
READ MOREWhat is leadership? Leadership is a term used frequently and applied to multiple scenarios, but would we know leadership if we saw it? This article reviews the definitions of leadership and types of leadership, servant leadership for example, plus leadership traits, and skills. This article will also discuss leadership education and self-assessment, highlighting leadership metrics.
READ MOREFinger pointing regarding the general unemployability of Gen Z does not bring us closer to solving the staffing issue the industry is facing, which is multi-faceted, so this article examines the various causes and workable solutions for each that, combined, can put the workforce, and society, back on track. Spoiler alert: It has something to do with all of us.
READ MOREThe article discusses the challenges and opportunities in hotel refinancing. While the industry has recovered post-Covid, factors like rising interest rates, labor costs, and brand standard compliance make refinancing difficult. High-quality sponsorship and strong business plans are crucial for securing favorable terms. The market is shifting toward debt funds, with local banks showing interest in stabilized properties.
READ MOREModern hotel loyalty programs have transformed, moving beyond simple points-based systems to personalized experiences, subscription models, and deep guest engagement. With technology, data security, and evolving traveler expectations reshaping the landscape, hotels that adapt can drive more direct bookings and revenue. Discover how the latest trends in loyalty programs are redefining guest relationships and securing long-term success.
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