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Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions. READ MORE
Glamping is no longer just a travel trend. Since emerging about a decade ago, it's become a permanent fixture on the outdoor hospitality landscape, offering travelers a new kind of outdoor recreation experience. In this wide-ranging feature, Toby O'Rourke, President & CEO of Kampgrounds of America, Inc. (KOA), discusses various aspects of glamping experiences and what's driving the appeal for so many travelers to this growing activity. READ MORE
It seems as though new travel trends are emerging daily, especially with the prominence of social media, and travelers are increasingly becoming drawn to trend-focused trips. Hoteliers must stay informed and strategically choose which trends to embrace based on their target audience, location and resources in order to stay relevant in a highly competitive hospitality industry. READ MORE
In the ever-competitive world of hospitality, understanding guest willingness to pay (WTP) is the golden key to unlocking optimal pricing strategies and maximizing hotel revenue. WTP essentially translates to the highest price a guest is prepared to shell out for a hotel room and its associated services. By deciphering this value, hotels can strike a delicate balance between attracting guests and securing healthy profit margins. READ MORE
In the post-Covid hospitality industry, former employees have been reluctant to return. Hospitality 2.0, is a true PROFESSION, where an individual is educated in STEAM: the Sciences (food and beverages and psychology), Technology and Engineering (software galore and robotics on the way), Arts (on-stage performing, learning the art of communication), and Mathematics (revenue management, operating statements). READ MORE
As automation reshapes hospitality, hotels are discovering how smart tech can elevate service, streamline operations, and support sustainability-without losing the human touch. From AI-driven energy savings to personalized guest experiences, this article explores how innovation is redefining luxury. Discover how forward-thinking properties are blending efficiency with empathy to meet the evolving expectations of modern travelers.
READ MOREIn today's meetings industry, wellness and sustainability are no longer just perks-they're essential components of successful group events. Jamie Bruce, President of Teneo Hospitality Group, explores the growing demand for wellness-focused and eco-friendly experiences, from nutritious culinary offerings to tech-driven wellness programs, sharing insights into how these trends are reshaping meetings for a more balanced, mindful future.
READ MOREDiscover the challenges hoteliers face in optimizing tour operations and find solutions to boost efficiency and enhance guest experiences. Understand how tour operators drive occupancy rates and revenue, especially in popular tourist destinations, and how technology, as revenue management systems, can help hoteliers in managing the complex requirements of tour operation distribution in different markets.
READ MOREThe "12 Days of Seasonal Health" article emphasizes the importance of supporting employees during the stressful holiday season. It suggests strategies like providing mental health resources, flexible schedules, and recognition. Other ideas include offering nourishment, organizing charity events, and incorporating exercise. These initiatives foster a caring workplace culture, reduce stress, and promote employee well-being, ensuring holiday cheer and productivity.
READ MOREMany hotel strategies fail not from lack of ambition, but rather due to avoidable execution pitfalls. This article outlines the top 10 strategic planning mistakes hotel executives make-from ignoring data to over-focusing on short-term gains-and provides actionable insights for overcoming them. Learn how to align vision with execution and position your hotel for long-term success.
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