In today's digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I've witnessed firsthand how the right influencer partnership can transform a property's online presence and drive meaningful bookings. However, not all collaborations yield equal results, and the difference often lies in the approach. READ MORE

Evidence suggests that for hospitality businesses, the impact of AI to date has been generally positive. The research also seems to indicate that customers are open to the use of AI, although they are concerned about automation replacing face-to face human interactions. Hospitality organizations should therefore utilize a combination of artificial and human intelligence to effectively compete on customer experience. READ MORE

Deepfake technology presents both opportunities and risks, particularly in the hotel industry, where fraud, identity theft, and reputation damage are growing concerns. Advanced deepfake detection safeguards hotels by preventing fraudulent bookings, protecting guest privacy, and enhancing cybersecurity. By proactively integrating AI-driven detection solutions, hotels can maintain trust, security, and compliance in an increasingly AI-driven digital landscape. READ MORE

Managing labor costs in a hotel operation is crucial to maintaining a profitable business while delivering the service level that is commensurate with the scale of hotel. Finding this balance has been especially difficult in a post-COVID-19 environment given inflationary challenges and labor supply shortages. This article describes some of the challenges surrounding labor management and explores innovative ways to manage these costs effectively. READ MORE

In an industry where personalized experiences are essential, Artificial Intelligence is revolutionizing the hospitality industry by enhancing service, optimizing operations, and personalizing guest experiences. From AI-powered chatbots and smart room controls to energy management and dynamic pricing, hospitality organizations leverage technology to improve efficiency and guest satisfaction. While AI enables data-driven decision-making, organizations must balance technological advancements with the human touch that defines exceptional guest experiences. READ MORE