
Timeshares and vacation clubs are working to determine what their next product sets should be in order to attract younger buyers. The industry as a whole has consistently increased its revenues over the past decade, but many believe this has been done on the backs of existing owners. There is still a generational disconnect between the product, the marketing and sales processes, and today's younger buyers. The problem for operators is that many are using decades-old acquisition and sales models to reach today's generation of buyers, who are less willing to make big financial or ownership commitments. READ MORE