Historically, the spa industry hasn't been known as a bastion of marketing prowess, but to be fair, much of that has to do with the fact that most full-service spas (day spas notwithstanding) are embedded into better known and marketed hotels, leaving them as a value-add for various packages and specials. However, some spas are doing wonderful things on their own to build the spa's brand and drive traffic. These efforts help to drive hotel rate and occupancy from both traveling and local audiences, and when expectations are met, a great spa experience can do much for building brand loyalty for the property, helping to keep your customers tied to you on both an emotional and practical level. To build brand loyalty and traffic for your hotel spa, take a look at what works. The following is our list of top-ten "buzz builders" for marketing spa. READ MORE

When it comes to a successful meeting, a hotel has to bring more to the table than just a stellar reputation, luxurious amenities and the most informed employees. These qualities are clearly important success drivers but they alone do not guarantee success. Adding key technologies to the process can help ensure your meeting goes off without a hitch and will keep planner coming back. Technology is a key catalyst to group meeting success and hotels should embrace these solutions to make their venue more attractive to planners - whether for large groups and corporations, private weddings and parties. Here is a look at some of the must have technologies of today. READ MORE

In the traditional hotel owner/operator relationship the lines are drawn in the sand and the roles are clear. Just as the titles imply - the hotel owner owns the hotel and the hotel operator operates the hotel. The hotel management agreement governs the relationship and that's that. When a joint venture enters into the equation, these lines are not so clear and which party is taking on which role at which time gets to be an interesting, and often complicated question. Before a joint venture can be formed, several basic questions must be asked and answered. READ MORE

In a business where appearance truly matters, hotel landscapes are expected to look good year 'round - no matter what. But in many cities across the U.S., frequent droughts and stringent water restrictions can present a real challenge when it comes to keeping landscapes healthy and beautiful. And as the environment continues to change and the effects of global warming are felt on an even larger scale, the issue will only become more important over time. The good news is that, with the help of a qualified landscape contractor, there are ways to keep your hotel landscape green, even during the driest months. Consider the following advice as you work with a trusted professional to develop a drought-tolerant landscape plan that's right for your hotel property. READ MORE

As a business owner, your main concern is the success of your operation. Whether you operate a single property or own 100 full-service hotels, an outside public relations firm can help you reach your goals. Outside support is especially helpful as you undergo rapid growth or a major transition. Is your business poised for expansion where your best people are needed in other areas? Are you growing too quickly to capitalize on the opportunities that present themselves? Is your staff overwhelmed with other areas of the business and letting public relations slip? Do you need a team who has experience and a proven track record to assist you in reaching your goals? READ MORE

Renovation projects are successful only when all involved parties are aware of and plan for the unique challenges they pose. Completing renovations in an operating hotel, making today's standards work in an older building, completing work within a short down period, and effectively dealing with existing and unknown conditions without negatively impacting the budget, the schedule or guests are just a few common challenges. READ MORE

Nervous Service! Call it shaky, call it uneasy, call it anxious, high-strung, sensitive or walking on pins and needles. These kinds of service experiences make the guest want to TWIST and SHOUT!!! What happens when employees are so focused on their duties, so concerned about management's expectations, so worried about letting co-workers down? Nervous service can bumble the job! Walking the line between expectations and service delivery can be challenging. How can employees better understand the seamless delivery of service and how they can have fun doing it without the jitters? Can hotels and hospitality organizations "work it on out"? READ MORE

In today's rapidly changing and highly competitive hospitality industry, there are many different roads that can lead top managers to new career heights and greater achievements. One increasingly popular route paving the way to expanded personal growth and professional success is via fractional resort management. One of the fastest growing and most fascinating segments of the lodging industry is shared-ownership vacation resorts, including fractional interest, private residence clubs and destination clubs. According to the latest figures released by Ragatz Associates, this segment grew 8.3 percent in 2007 with sales volume estimated at $2.3 billion -- this despite the dramatic decrease in the country's overall residential resort industry. READ MORE

As every hotel manager knows, a good buffet can be a tremendous marketing tool for promoting a hotel's banquet and catering services, as well as being a magnet to attract a constant crowd of discriminating guests willing to pay for great food, attentive service and pleasant, relaxed surroundings. But what defines a good buffet? And how does one realize healthy profits while avoiding huge losses, including those suffered through employee theft or carelessness? READ MORE

The current economic downturn makes us all look at our businesses differently and realize the importance of good planning and execution. Your property's commitment to a new spa build, expansion or renovation during the current economic climate not only is a strategically smart maneuver, but also one that requires a talented team. When this short-term downturn begins to level out and improve, your property will be poised with a compelling edge on the market. In this article we will briefly examine the state of the spa industry and indications for spa development, then focus on the team of services and what each should bring to the project. The intention is for you, the reader, to have a clear understanding of "who does what", why each is important and what to expect from each area of expertise. READ MORE

In the world of high-end hospitality, unique services and luxury amenities can make or break guest satisfaction and retention, and a fitness facility is certainly not an exception. As consumers continue to focus on active, fitness-friendly getaways, it's all the more critical for spa and fitness center managers to stay on top of the innovations that can set them apart from the competition in the ongoing battle to win and retain new customers. Currently, the hottest new technologies in the fitness world are challenging hospitality professionals to enter the digital age, as virtual-reality-based, and other new digital technologies and software are re-shaping the way people exercise. READ MORE

By following basic accounting principles, hotel owners and managers have the information they need to identify trends before they can have a negative impact on the business. They can reduce expenses, readily accommodate anticipated peak business times, and scale back operations during slow periods. Rather than relying on intuition and reacting to events, successful owners have the financial facts they need on a daily basis to proactively make the right decisions at the right time. Staying on top of the hotel financials also provides an accurate measurement of management performance in every operational area and gives owners a mechanism to see where they stand against the competition. READ MORE

In response to increasing financial and cultural ties between China and the United States, both countries have eased travel restrictions. The China National Tourism Administration (CNTA) and U.S. Department of Commerce recently announced a Memorandum of Understanding (MOU) which is intended to boost travel between the two countries and serve to "strengthen relations and forge new friendships." The MOU opens China's growing market to U.S. travel and tourism industries with a push toward expanding group leisure travel from China to the U.S. CNTA Chairman Shao Qiwei sees it as broadening exchange and cooperation between the countries in economic, cultural and air service areas. READ MORE

Many properties can not afford the luxury of closing down operations during renovation. As such, one of the biggest challenges that hoteliers across the country face is how to effectively complete either type of renovation while staying profitable and keeping the hotel property open to guests. A quick Internet search shows many disgruntled guests who were unhappy with the quality of service provided to them at various hotels where they stayed while construction took place. They have posted their unflattering experiences and reviews on popular sites where other potential guests are likely to read and be dissuaded from staying at that particular property. Many of the guests' complaints could have been easily resolved, or altogether avoided, had the property adequately planned or known how to deal with guests during a renovation. The following steps and actions can be taken by an hotelier to maintain order, lessen the impact of construction on the guests, and create a more positive environment for everyone involved, including hotel staff. READ MORE

Hotel renovations are on the rise. According to a report issued by accounting firm PriceWaterhouseCoopers, U.S. Hotels spent a total of $3 billion renovating and upgrading guest rooms and public spaces in 2004. Of this spending, a large percentage was devoted to major structural renovation activities. In its biannual Lodging Survey which includes responses from more than 2,150 hotel managers and owners, the American Hotel and Lodging Association reported that nearly 90 percent of participants said to be planning major structural renovations in the coming year. READ MORE