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Hotel sales and marketing managers face uniquely competitive landscapes. Coupled with product differentiation and the threat of substitutes, identifying a competitive advantage is paramount to building a successful career. Radical and incremental innovations are approaches to product differentiation that may result in sustainable competitive advantages. This article seeks to identify approaches to effective innovation and provides examples of successful innovations. READ MORE
Hotel Marketers need to align their KPIs with Sales and Revenue Management, instead of just focusing on single campaign ROI. Once hotel marketers start focusing on metrics aligned with stealing market share from the competitive set, the conversations will elevate and become more holistic. The pandemic has proven that strong ROI in a campaign may not mean the hotel is performing well overall. READ MORE
The year 2020 was transformational for the hospitality and travel industry as millions of employees were furloughed or lost their jobs. In 2021, there is potential to revitalize those same industries as vaccination rollout continues across the globe. Bringing those employees back to work, and recruiting new hires, requires attention to health concerns and discrimination laws on the state and federal level that are unique to COVID-19. READ MORE
Red Carnation Hotel's head of sustainability, Michelle Devlin, discusses why sustainable practices are becoming a larger part of luxury hotel operations. With COVID's shut down of travel for more than a year, many businesses in the luxury hospitality sector are resetting their priorities and are starting to take responsibility for socially conscious travel. READ MORE
Regardless of the changes it has gone through, the all-inclusive industry still remains the last frontier, to be explored and conquered by the major hotel brands. There are still many obstacles to be overcome, but winds of change are blowing, and very soon we will see dramatic changes in the segment. David Camhi, partner and attorney at Berger Singerman law firm provides some insight... READ MORE
Hospitality managers have traditionally been educated in operations and business-related functions. As the industry has evolved, even more specific expertise is needed. For example, specialty areas, like construction management, risk management, insurance, and technology innovations, create a diverse hospitality learning platform. This article will discuss the needed skills, traits, and learning for the modern hospitality manager and preparation for that role.
READ MORETroy Dixon, General Manager at Central Station Memphis, explores the multifaceted charm of adaptive reuse hotels in this thought-provoking piece. By seamlessly blending historical authenticity with contemporary comfort, these hotels offer travelers a unique and immersive experience. The intersection of travel and history becomes a tangible reality, allowing guests to stay in transformed spaces and partake in the rich narratives embedded within the walls.
READ MOREWill your hotel soon be employing robots to greet guests, make beds, and deliver food? Guests are used to human interaction in hospitality. Yet with advances in robotics, machine learning and smart environments, what feels unreal today could be the norm tomorrow, reshaping not only how we travel, but how we define comfort, connection, and hospitality in our hotels.
READ MOREAs 2025 approaches, the hotel industry faces a wave of maturing debt amid rising cap rates and delayed property improvements. With traditional bank financing tightening, private lenders emerge as key players. This shift presents both opportunities and challenges for hotel owners and investors. Understanding the pros and cons of each financing option becomes crucial for navigating the evolving market landscape.
READ MOREIn the hospitality industry, delivering exceptional service is more than meeting guest expectations; it is a strategic approach to fostering long-term brand loyalty. Studies show high service quality directly impacts customer engagement, which in turn influences repeat bookings, positive word-of-mouth and long-term brand advocacy. This article explores how service quality and customer engagement interact to drive brand loyalty.
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