import-users-from-csv-with-meta domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/kamal/hotelexecutive.com/shop/wp-includes/functions.php on line 6131
LIBRARY ARCHIVES Take a look at past articles and SUBSCRIBE TODAY!
Behavioral scientists have known for decades that core human values drive all our decisions, including which hotel we choose. When we add valuegraphics to the demographics and psychographics in our audience profiles, we get a clear picture of how to motivate our prospects and customers at the level of human instinct. This case study walks through how valuegraphics could impact marketing strategy for a luxury hotel brand in Europe. READ MORE
With their popularity and high rates of commission, OTAs can be a thorn in the side of every hotel. But there are a few different things you can do to make the OTAs work for you, and even beat them at their own game. Check out these six tips and see if you can start to turn the tables. READ MORE
With what is expected to be the busiest travel season of all time right around the corner, hotels need to ensure their technology runs smoothly and keeps up with increased traffic. Hotels and short-term rentals need to adopt technology that balances both guests' wants and staffing constraints to ensure their comfort and safety this summer and beyond. READ MORE
Five years after his original look at gamification in the hospitality world for HotelExecutive, Plan A Technologies Chairman Aron Ezra revisits the piece. He recounts which of his predictions proved right (and examines which of his proved less so) while offering his biggest takeaway for the entire field. READ MORE
After the past two years, guests demand a lot more from hotels: including seamless research and payment experiences, transparent pricing, flexible cancellation policies, and special perks - to name just a few. In this article, I share some crucial areas your hotel should focus on when tweaking your digital marketing and sales strategies to reach more guests and get more direct bookings in 2022. READ MORE
Nearly half of travelers (47%) are now booking multi-generational trips - a 17% jump from last year, creating a huge opportunity for hotels and resorts to rethink their offerings. Hotels and resorts have several opportunities to embrace this booming trend today and start reaping the rewards. Jeff Rudder, General Manager at Skytop Lodge, shares strategies to attract these travelers and turn family getaways into unforgettable experiences.
READ MOREWhen was the last time you matched your hotel's wellness offers with the Cultural Dimensions of the most significant segments? Did you spot the reasons why the conversion rates are lower than expected? Are your guests representing Reactive or Multi-Active, maybe Linear-Active cultural traits? Can you afford to focus on guests who represent only one Cultural Type? Familiarity or discovery represents more opportunities?
READ MOREThe hotel industry is an ever-changing landscape, like many others industries, it has been unpredictable over the past few years, especially in regards to revenue management with unprecedented growth and innovation. From advanced reservation systems to personalized guest experiences, technological advancements have played a crucial role in shaping the way hotels, resorts, restaurant and others provide their services to customers.
READ MOREHotels face a critical decision when it comes to crafting their digital presence: Should they handle their social media internally or entrust the task to external agencies? This article delves into the perspectives of six industry professionals, each offering unique insights into the advantages and drawbacks of both in-house and outsourced social-media management.
READ MOREArchitectural design is an inherently personal journey that looks to the past and endeavors to envision the future. It requires crunching on the myriad of programmatic parameters and contextual limits of a predetermined brief. We avail ourselves of hard-won skills, technology, and tools fundamental to our quest. How can we make Generative AI a valuable tool in our creative process?
READ MORE
