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Leveraging Revenue Management teams and principles is an under used and critical component of an agile modern hotel strategy. Empowering your revenue team in areas not normally considered their sphere of influence will generate meaningful progression in profitability without hampering long term growth with an encumbered model based on fair-weather fees that alienate our guests. READ MORE
Many hotels promote discounted add-on bundles during online booking to maximize guest spend. While there are a number of ways to present the discount on a bundle, all are not created equal in terms of their ability to influence purchase. Why is this, and what can you do to frame bundle discounts in a way that will maximize conversion potential? READ MORE
Data from the recently released J.D. Power 2022 North America Hotel Guest Satisfaction Study shows a continuing decline in guest satisfaction with breakfast in the limited service hotel segments, primarily due to lower guest satisfaction with both variety and quality. Andrea Stokes, J.D. Power's Practice Leader for Hospitality, advises owners and operators on a step-by-step approach to crafting a breakfast strategy to future-proof the limited service guest experience. READ MORE
The Chief Commercial Officer role has allowed hotel management teams to align revenue-generating initiatives at the corporate level, but this alignment does not successfully trickle down to the hotel level. At the hotel level, new perspectives on aligning hotels around revenue goals versus functions are creating greater opportunities for convergence to help drive efficiency. READ MORE
This article explores the biggest opportunities that modern revenue managers have to impact hotel revenues. It focuses on traditional limited and full-service hotels and applies to both branded and independent properties. Topics discussed include fixing your foundation, ancillary revenues, and digital marketing. It is full of practical tips and plenty of refreshers for those of us who get stuck in the daily groove. READ MORE
Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions.
READ MOREIn the ever-competitive world of hospitality, understanding guest willingness to pay (WTP) is the golden key to unlocking optimal pricing strategies and maximizing hotel revenue. WTP essentially translates to the highest price a guest is prepared to shell out for a hotel room and its associated services. By deciphering this value, hotels can strike a delicate balance between attracting guests and securing healthy profit margins.
READ MOREDiscover how drone storytelling is reshaping hotel marketing strategies and driving measurable results. This article explores how independent hotels can harness Emotional Drone Mapping and short-form video to boost guest engagement, increase direct bookings, and elevate their brand presence. Drawing from real-world case studies, it offers actionable, cost-effective strategies that combine emotional psychology, cinematic visuals, and platform-specific content to create lasting impact in today's competitive hospitality landscape.
READ MOREArtificial intelligence transforms the hospitality industry by reshaping luxury standards and delivering personalized guest experiences while enhancing staff abilities and optimizing revenue management. Our research investigates how AI creates a customized service environment and optimizes operational processes for hospitality establishments. This technology revolution promises to elevate guest satisfaction, streamline operations, and drive innovation across the sector, positioning AI as a cornerstone of future hospitality success.
READ MOREWith ICE conducting increased immigration enforcement, many hoteliers may be concerned about whether they are prepared for law enforcement visiting their properties. The Fourth Amendment protects against unreasonable searches and seizures, but how does that apply to privately owned hotels that are open to the public? Understanding rights and developing a plan in advance are crucial for successfully navigating law enforcement inquiries.
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