LIBRARY ARCHIVES Take a look at past articles and SUBSCRIBE TODAY!
Anyone who has gone through a company or leadership change knows that the elements of transition that get the most attention typically center around logistics. But how transitions are communicated can make all the difference between reputation preservation and reputation damage. Whether facing an imminent transition or foreseeing one in the future, the right time to plan is now. READ MORE
Today's travelers not only want to see a star rating before booking; they want to really know a hotel, and it doesn't get realer than social media. How your brand engages and interacts online will say everything potential guests need to know. Whether you're starting from scratch, middling in the social stratosphere, or consider yourself a pro, you can benefit from the information in this guide for hotels. READ MORE
Social media has changed the way hotels interact with their customers and approach marketing tactics, and in order to authentically connect with audiences, hotels must now tailor their content to users of specific target demographics and platforms. Keep reading to learn more about how Edgewood Tahoe Resort, a luxury hotel in South Lake Tahoe, successfully incorporated social media strategies into their operations. READ MORE
While emerging social media platforms like TikTok, BeReal, and even Instagram's product of Instagram Stories prioritize genuine, in-the-moment content, hotels can feel challenged to post digital content – particularly videos – that look and feel as realistic as the content that performs best on these mediums. Given the consumer shift toward realistic content and less staged moments, hotels must shift their social media storytelling to keep up and continue earning digital word-of-mouth marketing buzz. READ MORE
Most hoteliers possess expertise in operations, guest services, finance, and marketing, but few have deep knowledge about architecture and design. This article pulls back the curtain on some of the architectural and design processes, which can enlighten and perhaps impact hoteliers' future decisions on structural and design improvements. READ MORE
Digital nomadism is becoming a viable lifestyle, blending remote work with global travel. This article highlights the importance of structure, communication and community, while noting how visual appeal and hotel adaptability can shape the experience. More than a trend, it reflects a broader shift toward flexibility, autonomy and redefining what work-life balance can look like.
READ MOREThe hospitality industry is experiencing a seismic shift as Artificial intelligence (AI) is rapidly transforming the role of the revenue manager, ushering in a new era for hotel profitability. While some may fear AI as a job-killer, the reality is far more exciting. This intelligent revolution is creating a breed of "revenue management renegades" - a generation empowered by AI to become strategic masterminds, not just data crunchers.
READ MOREThe travel industry is evolving fast, driven by travelers who want more than just a place to stay; they're after experiences. To stay relevant, travel brands must think like top consumer companies, building real relationships, curating memorable experiences, and creating ecosystems that keep travelers coming back. The future of vacation isn't just about where you go, it's about how it makes you feel.
READ MOREExperiential travel has surged in popularity, driven by affluent Millennials and Gen Z seeking unique and immersive experiences over material possessions. This trend is fueled by higher disposable incomes and a YOLO mentality. Popular activities include scuba diving, ziplining, and cultural city trips. Resorts and travel businesses are adapting by offering specialized packages and environmentally conscious options to cater to these preferences.
READ MOREA job description is one of the most underrated weapons in an employer's arsenal. A well-crafted job description can outline expectations, confirm employee job duties, and provide defenses to a myriad of employment lawsuits. Not only can job descriptions be a tool for compliance with laws, but they can also be a cornerstone of performance evaluations for purposes of effectively managing problem employees.
READ MORE
