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Business travel continues to rebound, with 2023 spending projected to reach $1.16 trillion. Nonetheless, economic pressure - along with geopolitical conflict - is threatening positive progress. As the industry works to recover, emerging trends could hold the key for destinations seeking to overcome headwinds and position themselves for a new surge of success. READ MORE
In a breathtaking 5 days, ChatGPT amassed one million users, dwarfing Facebook's 10-month and Netflix's 3.5-year journeys, sparking an urgent call to action for hoteliers and ownership teams. The profound potential of ChatGPT for revenue generation and operations is undeniable, demanding swift investment in education and strategy. Seize the moment and master prompt crafting, AI agents, and more, lest competitors overtake you in this revolutionary shift. READ MORE
Hotel guests are more than willing to share personal information to elevate their experiences. Properties that use that data in the form of profitable marketing campaigns have the ability to learn more about their guests, stay connected with them, and capture more of their spend. Learn how empowered staff use guest data to identify hospitality moments and personalize their experiences, resulting in champions for their brand and five-star reviews. READ MORE
To reduce cost burdens and boost efficiency, hotels can harness an Android TV setup which is a cost-effective solution for their businesses that allows them to get free from the monthly costs of providing TVs in their rooms. The solution can help hoteliers reduce costs and offer their guests their desired content at a relatively lower price. READ MORE
The short-term rental industry has come to the forefront of the travel landscape over the past few years, gaining market awareness during the pandemic and riding a wave of growth. In this article, Jeremy Gall explores how hotels can leverage learning from short-term rentals and regain market share. READ MORE
What is the best marketing tactic for hotel tech vendors to maximize sales leads and ROI on their marketing spend? The answer is simple: event marketing. By providing a platform for direct engagement, building credibility through education and thought leadership, and leveraging unique event topics/angles/formats to engage and build relationships with attendees, event marketing offers a cost-effective solution for sustained business growth.
READ MOREFrom fighting off COVID to long hours working from home, the pandemic has left many people in need of relaxation and recharging. Boutique hotels are redefining luxury by prioritizing the holistic well-being of their guests. A new wave of trends are reshaping health and wellness offerings in boutique hotels, catering to the growing demand for nurturing the body, mind, and soul.
READ MOREDeepfake technology presents both opportunities and risks, particularly in the hotel industry, where fraud, identity theft, and reputation damage are growing concerns. Advanced deepfake detection safeguards hotels by preventing fraudulent bookings, protecting guest privacy, and enhancing cybersecurity. By proactively integrating AI-driven detection solutions, hotels can maintain trust, security, and compliance in an increasingly AI-driven digital landscape.
READ MORETechnology plays a critical role in ensuring properties can delight guests. The integration of technology across the property allows staff to offer an exceptionally customized stay that maximizes Return On Experience (ROE). The 'High 5 of High Return Hospitality' are five outcomes properties need to focus on achieving to ensure their technology is empowering their staff to create personalized, zero-disappointment guest experiences that maximize ROE.
READ MOREIn today's fast-paced world, clients value ease and efficiency. This article explores how hotels can win and retain business by simplifying the booking process, improving communication, and aligning with client priorities. When sales and operations work from the same client-centered strategy, they create seamless experiences that build trust, reduce stress, and ultimately make it easier for clients to say "yes."
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