Hotel marketing executives should now start viewing social media as a distribution outlet for owned media rather than a stand alone marketing strategy as social media giant Facebook makes you pay more for renting on their own real estate. READ MORE
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Hotel marketing executives should now start viewing social media as a distribution outlet for owned media rather than a stand alone marketing strategy as social media giant Facebook makes you pay more for renting on their own real estate. READ MORE
When the second World War ended West Berlin was an island surrounded by East Germany. In order to help stabilize and make West Berlin self-sufficient (as they were afraid it would be taken over by the Russians) the Berlin Government supported by West European countries `decided in 1965 to start discussions about an overseas import trade show. The ITB means “International Tourist Exchange”. READ MORE
Hotel facilities face a multitude of unique risks not always present in other industries. That unique set of risks creates an ever-changing demand to firm up your business operations and remain vigilant in your security and emergency response plans. With the rise of new threats constantly evolving, one of the most effective ways to protect your guests, employees, hotel operations and your facilities to is conduct a thorough risk assessment. After all, it's impossible to know the threats and vulnerabilities that affect your safety and security if you don't reasonably identify them in the first place. READ MORE
Mobile connectivity is becoming an increasingly important topic amongst hotel executives worldwide. Today, guests demand the same level of connectivity that they would find in their own home or workplace. As a result, hoteliers are looking to understand what steps they need to take so that they can upgrade or install the wireless infrastructure that is best for their property and their guests. READ MORE
Marketing and Customer service are constantly evolving in the digital age and hoteliers need to evolve with it. Marketing continues to be “anticipating the wants and needs of customers and doing it at a profit” but also doing it with a digital mindset and with digital tools. The definition of customer service has changed from just providing excellent service to being able to react to customer needs through digital communication. At R.A. Rauch & Associates (RAR), we have three main tools that help drive our marketing and customer service: READ MORE
From mismanaged resources to overlooked opportunities, scaling efforts can easily falter. In this article, Maria Flores Portillo puts together a "Not-To-Do" list-a guide to avoiding the pitfalls that threaten even the most promising businesses. With this roadmap, readers will be better equipped to navigate the complexities of scaling while ensuring their business thrives in the long run.
READ MOREThe world's biggest hotel brands and developers are increasingly focused on expanding their portfolios of luxury residences. With more than 140 mixed-use and standalone residential projects in development globally, branded residences are the driving force in ultra-luxury hospitality today. How PRs respond to the ongoing integration of hotels and real estate can drive revenue and help nurture deeper connections with owners and guests alike.
READ MORESoft brands are transforming the hotel industry by combining the individuality of independent hotels with the reliability of major chains. This article explores their appeal to both travelers and owners, offering personal travel examples, operator insights, and investor perspectives. As travelers seek local flavor with trusted service, soft brands are rewriting the rules of modern hospitality.
READ MOREWhen a service failure leads to a threat of legal action, it does not necessarily mean you have lost a customer. Developing a service recovery plan with your legal counsel may help hotel operators both retain a loyal guest and avoid a lawsuit. Knowing when and where to involve your lawyer is crucial to helping achieve the best outcome.
READ MOREToday's hospitality professionals face a dual challenge: maintaining operational efficiency while ensuring a seamless and memorable guest experience. Rising labor costs, inflationary pressures, and evolving guest expectations have forced hotels to rethink traditional processes and adopt smarter, more sustainable practices. While efficiency is often equated with cost-cutting, true optimization lies in striking the right balance between savings and service.
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