While many industries are notorious for employee turnover, it is particularly painful for hospitality, where guest service is such a crucial part of the product. How painful? According to the Bureau of Labor Statistics (BLS), the hospitality and leisure industry had the second largest number of employees voluntarily quit their jobs in 2014, with more than 6,000 people choosing to leave their current position. READ MORE

Virtually every hotel is involved in digital marketing is some shape of form. If it is done well, it can increase views, likes, click throughs, and more importantly, sales and revenues. And it can reduce marketing costs. But this is still a relatively new communication channel for hotels as well as consumers/guests so the path to success can be filled with bumps and bruises. Every hotel needs the right people to steer clear of these hazards. In this article, you will find out who you need to have in your hotel's “digital dream team.” READ MORE

At the Sustainable Brands Conference in San Diego in June, Kate Heiny, Director of Sustainability for Target took the stage and said “When the CEO of Target is talking about the importance of sustainability in everything Target does, sustainability has officially become mainstream”. She's right. Not only is sustainability now a mainstream business imperative, the hospitality industry is being told it needs to make sustainability changes to survive. Deloitte's 2015 Hospitality report Game Changers or Spectators was anything but ambiguous in its assessment that “Sustainability will become a defining issue for the industry in 2015 and beyond … sustainability will need to be embedded within all facets of the industry, rather than regarded as a stand alone issue”. READ MORE

A battle that has been raging since the origin of free trade. Which function is more important? Operations? Without a product or service, there is nothing to sell. Sales? Without sales, there would be no money to keep the doors open. How do we determine which is more important to a hotel and its brand? True sustainability requires that sales and operations work in harmony. READ MORE

With the recent launch of Marriott's dedicated Content Studio, the hospitality industry is catching on to the latest digital seismic shift towards native advertising or branded content. But what can smaller hospitality brands do to create content that represents their brand, engages target audiences, and—ultimately--builds loyalty and drives bookings? A lot! Corey Finjer, Sr. Vice President at Hawkins International PR, provides insights on why it has never been easier to create and distribute quality, editorially driven content that tells a story about your brand and attracts and engages customers. READ MORE