Getting top rankings on Google and the other search engines is the prime marketing objective for hotels. Insight into the logic of Google's madness is a must for your PR agency. While no one pretends to know their secret algorithms, a qualified travel public relations firm should understand how to achieve the objective on page one. While everyone agrees getting high on the search rankings is key in today's Internet driven environment, why do so many hotels miss the boat? The reason is clear: hoteliers must understand that integrating the PR and SEO functions into your marketing programs at the outset is the answer to making this happen. READ MORE

We all accept that the manufacture and transport of any products to customers generates carbon and other greenhouse gases which is then released into the atmosphere - this, in turn, has most agreeing that it is the root cause for global warming and severe weather patterns. To reduce, and in some cases eliminate, our negative environmental impact as a business we decided to offset our greenhouse gas emissions (i.e. our carbon footprint) by financially supporting various carbon reduction projects around the world through purchasing carbon offsets. Business has a fundamental duty and obligation to act in a way that reduces its environmental impact. READ MORE

The Nonantum Resort is located right on the water in Kennebunkport, Maine - just a half mile from Dock Square, and an easy scenic stroll or bike ride up Ocean Avenue to Walker's Point, summer home of the Bushes. Situated on the Kennebunk River, with the breakwater and the ocean within view, the resort has its own lighthouse and an array of classic Adirondack chairs set out on its spacious back lawn - making it an idyllic coastal retreat. Built in 1883 by a local sea captain, and opened on July 4, 1884, the Nonantum kicks off its 132nd season of operation READ MORE

Good business is about seeking out opportunities to create value. As our social, economic and environmental landscapes continue to change, we need approaches to adapt and evolve our business practices in order to manage risk and create market value in new ways. Increasingly, consumers are looking for companies that are socially responsible, and ones which understand that there is a need to give back to their communities. In addition, there is an increase in the focus and attention to sustainable operating practices from investors, guests, partners, and employees. People are looking to do business with companies that understand their global footprint READ MORE

Major hotel companies realize the enormous benefits that come with environmental and socially sustainable practices. In addition to increasing profits from energy and water conservation, hotels are boosting profits due to an expanding segment of environmentally-concerned travelers and corporations, who make lodging choices based on hotels' green credentials. As they embrace environmental and social sustainability, many of the major hotel companies have mission statements expounding on their environmental stewardship. In this article, we will look at five major hospitality companies and their approaches, practices and policies in achieving sustainable goals for their hotels and resorts. READ MORE