The travel industry is on the rise and expected to reach $375 billion next year, which will undoubtedly affect the hotel market. This growth is due to an increasing number of Millennials and Baby Boomers choosing to travel and booming economies in China, Russia and Korea. These developments are impacting the hospitality industry, in a significant way, particularly in North America. Hotels in the U.S. need to respond to this healthy upturn by targeting luxury travelers through public relations. Here you'll find travel trends expected to flourish in 2017, which is crucial to know when acclimating to this new climate. READ MORE

The race is on! How can you differentiate your hotel or resort from other attractive, well positioned and advertised properties? All you have to do is bet on the senses of sight, sound, smell, hearing, and touch to keep your property on the inside track. And if your guest offerings include a spa, that could be your sensory triple crown. Science has proven that the human limbic system, located deep in the middle brain, is the seat of memory, learning and emotion. Turn that on and your guest will never forget walking into your lobby and being seduced by the subtle fragrance of sandalwood. Let's explore ways you can have your lobby, amenities, food and spa “kidnap” guests' senses from the moment they step into your sensory haven…and, upon checkout, begin planning their return. READ MORE

We have all been there. After a long day of travel, exhaustion kicks in and you can hardly wait to reach the hotel. When the front desk attendant hands over the key, you can finally take a deep breath and get set for the fun-filled days ahead. For the business traveler, whose stay is less casual and more formal, a room key means it's time to relax and prepare for the next important meeting or to celebrate a success. First things first: Every traveler deserves lobbies and public spaces that warmly welcomes them and awakens their senses, something more than a passageway to the front desk for expediting check-in and check-out. READ MORE

Capturing the essence and soul of a location that surrounds a structure, and exhibiting that essence through the design extends the cultural experience into the hotel and further establishes a sense of place within the lodging experience. In architecture and interior design, genius loci is a profound inspiration for creating a sense of “place” and a truly unique experience for guests. How does genius loci inspire hotel design, both structurally and in the interior design, and how can hotels use it to create a more enhanced guest experience? READ MORE

Sameness was once considered a virtue in the hospitality industry. Travelers were believed to crave predictability, which seemed to dovetail with the desire of larger hospitality groups to establish a recognizable brand. This was correct to some degree: a certain segment of the market prefer to take no chances with a hotel stay, and therefore place a premium on familiarity and having expectations met. But the industry has begun to swing away from this paradigm, recognizing that travelers also love a find: a unique experience or destination that offers newness and variety. READ MORE