It's undeniable that hotel brands have found success in using social media to engage travelers. Some of the more active brands on social media can boast millions of Facebook Likes and hundreds of thousands of followers on Twitter. Scores of additional followers join in the conversation on Instagram, Pinterest and Google+, and the most current brands are trying out networks like Snapchat and Periscope. With this level of undisputed success at the brand level, some hoteliers might think that any engagement at the individual property level is unnecessary, but that is far from the truth. READ MORE

Where are your guests when they're not at your hotel? The answer is simple: they're on social media. But, the real question is: are they on your social media? Social media is the go-to platform for many travelers who no longer want to visit websites, pick up the phone or even send an email. It's the fastest way to communicate information about a brand. Often, it's the first resource referenced for news. While social media will always have its share of window shoppers, more followers are turning to it for specific questions about pricing, availability, onsite amenities and destination activities. READ MORE

Marketing your spa the right way is vital to attracting more guests. For the most desirable results, find a public relations agency with years of spa PR experience. The best match will generate the most effective strategies for your hotel spa and execute them properly so you receive maximum exposure.One of the best outcomes is getting featured in A-list publications like The New York Times or the Huffington Post. They are invaluable when it comes to online ranking because Google and other search engines pay more attention to top-tier outlets by rewarding these stories with a higher SEO ranking. READ MORE

There are three options in alternative dispute resolution. Mediation, arbitration and expert determination. The third option - expert determination - whereby the parties who have been unable to resolve a dispute generally concerning a specific, technical matter, look to a specifically qualified individual to decide the matter for them. When we think about alternative dispute resolutions, our first thoughts are likely go to mediation and arbitration. This article, however, discusses the third option - expert determination. READ MORE

Tip-pooling is a common method for restaurants and similar service businesses to allow back of the house staff and others to share in tips received from customers. However, the US Department of Labor's regulations and recent rulings by the Ninth Circuit have effectively made tip pooling a thing of the past. This article will explore the current state of tip-pooling laws and the effect that Donald Trump's pick for Labor Secretary, Andrew Puzder, may have on tip-pooling and other regulations in the years to come. READ MORE