The booking shift to mobile in the travel industry raises questions on how marketers can adjust their strategies to reach a mobile audience. This in conjunction with quickly evolving virtual reality technology opens doors for travel marketers to make an impact and get ahead of their competition. Using VR to enhance mobile websites, apps and advertising can increase mobile bookings and raise brand awareness and credibility. READ MORE

Internships, work experiences, field experiences...the semantics may vary, but the gist is the same, and their importance is only increasing in today's undergraduate experience. Students, schools, and industry professionals are recognizing the significance of internships for developing a resume, an experienced, well-rounded candidate, and a student that has made connections in the industry prior to graduation. READ MORE

When done right, hotel owners can use a spa to tap into a valuable market and enhance the hospitality experience by restoring mindfulness and overall well-being for patrons. This, in turn, can earn repeat guests and positively impact the property's bottom line. That's why it's so important for hotel owners to stay ahead of evolving industry trends and guest expectations, and avoid common pitfalls when developing or renovating an on-site spa. Owners who successfully differentiate their hotels typically have a strategic advantage, and spa treatments remain a terrific way to stand out from the competition. READ MORE

There was a time during the tumultuous 60s and 70s that the younger generation was admonished to “never trust anyone over thirty.” You may have heard that quote - it was made a cultural touchstone by the likes of luminaries such as Abbie Hoffman, Jerry Rubin and the Beatles. Today, members of the older generation seem to apply the opposite perspective - it's hard to trust anyone under thirty. Employers talk about a new generation of workers with a “me first” mentality who place more value on their own entertainment than on company loyalty and work output. READ MORE

Your hotel's landscape is responsible for making a first impression with your guests. Your landscape should be a reflection of your hotel's brand and should clearly demonstrate to your customers the type of experience you hope your property will deliver—relaxing, comfortable, safe, and fun. In other words, dedicating financial resources to landscaping and grounds keeping are more than worthwhile from an ROI perspective. Nevertheless, as any hotel executive knows, unforeseen circumstances often require difficult budget decisions. If you are forced to dedicate less budget and resources to your landscaping, follow these best practices to ensure that your landscape's health, aesthetics, and safety do not suffer. READ MORE