Please the “F” Word to Inspire Better Service! Don't worry…the “F” stands for FEELINGS and we need to use them as guideposts in all our service actions. Hospitality leaders and their teams should inspire their teams to etch the 'F' word front and center to their actions, reactions and behaviors to get more ups than downs, and more awareness of what causes positive or negative feelings. Gain new perspective on the infamous “F” word and why it can be a powerful strategy in Hospitality leadership and delivery. READ MORE

Local legislatures in states, counties, and cities across America are implementing new Paid Sick Leave laws to build a healthy workforce, but employers have no simple task in making sense of them. What is the difference between an accrual cap, a use cap, and a rolling cap? What are the pros and cons of the accrual method versus the frontload method? How does a PTO plan interact with new Paid Sick Leave laws? Check out this article for guidance from employment attorneys to help understand and successfully implement these viral laws. READ MORE

The often variety of content streams can be bewildering for sales and marketing executives in developing a successful hotel PR and social media campaign. Launching an integrated approach that includes travel public relations and social media must engage and ultimately sell to your target market. This requires a systematic and diligent effort with sustained momentum over months and years. Fresh and creative initiatives will propel your campaign forward, but all of that happens after the foundation is in place. Monthly and quarterly reviews to ensure you are on track and succeeding in getting your message out is also necessary to continually calibrate the results. READ MORE

While sustainability and luxury were once considered contradictory terms, particularly in hospitality where heating and cooling comprise a large portion of a building's energy use, trends in customer priorities and technological advances have made it possible to offer guests luxurious stays while also minimizing environmental impacts and enhancing guest health and wellness. Indeed, as the push towards sustainability progresses, focus is shifting from merely reducing the energy impacts of a building to eliminating them altogether. As shown in Piazza Hospitality's Hotel Sebastopol project, net zero energy buildings, where all energy needed for operations is produced on-site, are now an attainable goal READ MORE

At Hersha, our commitment to providing the best service in the world is reflected in our 49 uniquely positioned branded and independent lifestyle hotels across the United States. Through the development of strategic programs, we create value for all of our stakeholders. One of our most valued strategic programs is Hersha's EarthView® - an industry-leading sustainability program that proves environmental and community stewardship are integral to building a successful business. Our approach to sustainability is based on the framework of a "triple bottom line" measurement process, evaluating how our hotels' sustainability and philanthropic efforts directly impact our communities, our environment and our finances. READ MORE