In all aspects of the hospitality industry is seems we're always seeking the next big thing to move the revenue needle or racing to be the first to market with the hot trend. With so much media attention on unplugging are we just falling for the next buzzworthy spa marketing tactic? Hardly. For destination spas, the magnitude of this movement is undeniable when you consider the global wellness economy now represents a $3.7 trillion dollar industry. Our guests are walking around with fully charged smartphones but completely depleted health batteries. Before investing in the next buzzworthy trend for your destination spa, consider plugging into the simple art of unplugging. READ MORE

Wellness tourism alone amounts to $1.6 trillion worldwide and has grown twice as fast as tourism overall. The business case for delivering a robust wellness proposition to your hotel guests is clear. Yet, is your organization authentically walking its wellbeing talk? This article shares how four organizations from diverse industries are making wellbeing strategic and building work environments to unleash human thriving for greater fulfillment, performance, and impact. The article also offers a vision of the hospitality industry as uniquely positioned to be a force for wellbeing, benefiting your organization, evolving humanity, and uplifting our planet. READ MORE

The rewards of a successful spa retail program are vast. This article provides best practices to launch a robust retail program online and offline. With proper resources and support, hotels and resorts will realize healthy profits, a higher level of guest satisfaction, and recognition as a true wellness brand. Make a commitment to your guest's wellness by offering home care programs that will extend the spa experience long after guests leave your property. Don't underestimate the power of one spa product to carry positive memories that will lead to loyalty and repeat visits. READ MORE

Wellness has gone mainstream in the hospitality industry, but few companies are considering that the largest driver of human wellbeing for the foreseeable future will be our relationship with technology. In favor of our modern devices we are sacrificing sleep, movement, safety, healthy relationships, mental health, productivity and more. Hotels and spas that are serious about wellness will need to educate themselves on the impact of technology on human wellness and consider their role in society as a place to experience the true modern luxuries: mindfulness, silence, meaningful connection, and respite from technology. READ MORE

This article focuses on specific market analysis and data applicable to the development and operation of dual-branded hotels. Much has been written about the dual-brand concept over the last several years, particularly related to the asset type's benefits and challenges. Instead of providing another such piece that rephrases the same concepts in different ways, this article will focus on data collected from our work with dual-branded hotels over the last several years. While a review of the history of dual-branded hotels and some basic concepts are necessary, this article will hope to provide new data and prove, or disprove, some commonly accepted themes related to dual-branded hotels in the United States. READ MORE