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This article provides tips on actions that can be incorporated into your COVID-19 recovery strategy to boost customer trust, strengthen relationships, and bring their business back to your establishment. Social media is a viable tool that can prove beneficial when utilized in a strategic way. The article provides in-depth suggestions for hotels and other hospitality businesses can employ via Social Media. READ MORE
Can you imagine life without social media? Whether personal or business social media communications is a constant presence in our lives. Both anecdotal and statistical research support the importance of social media in the vacation industry. We all acknowledge the importance of social media. The question remains: how do you make it work for your property or your travel related business? READ MORE
Many hotel marketing teams, specifically those representing high-end lifestyle properties, are inundated by hundreds of proposals for "collaborations" each year by self-proclaimed influencers willing to build awareness for a brand in exchange for a hosted vacation. Social media marketing continues to skyrocket as an effective strategy for building buzz but finding the right partnerships and maximizing them is critical for success. READ MORE
What are some of the more important challenges hotel management will need to confront in 2021? And what new cravings will post-pandemic travelers be requesting in this new era of travel? Srinath Yedla, of Yedla Management Company discusses the big issues hoteliers faced in 2020 and takes a look at trends he predicts for 2021 that other small- to mid-tier hoteliers need to recognize. READ MORE
Whether you love them or hate them, influencers are tapped into social media best practices like no one else, and influencers have become major players in hotel marketing in recent years. While hotel budgets have been cut as a result of the pandemic, smart marketers have leveraged the power of influencers to share their stories for a fraction of the cost of traditional advertising. The benefits don't stop at cost savings, either. READ MORE
In an age dominated by automation, high-touch customer service distinguishes itself through personalized, relationship-driven interactions. It goes far beyond merely addressing customer inquiries. It's about anticipating needs before they arise, curating exceptional experiences, and fostering long-term loyalty. Go Rentals excels at this by providing tailored services, attention to detail, and a seamless luxury experience for every customer.
READ MOREHotel and hospitality operators face profit pressures from economic uncertainty, rising costs, and complex property tax management. Many overpay taxes due to data errors and lack of expertise. Automating property tax processes streamlines data collection, reduces human error, and enables proactive cost savings. Adopting advanced technology solutions helps operators maximize profits and improve efficiency in a challenging business environment.
READ MOREDigital room keys are revolutionizing hospitality by eliminating check-in friction, enhancing security, and supporting sustainability. Integrated into smartphones via apps or digital wallets, digital keys streamline the guest experience for leisure and business travelers alike. John Paul Nichols breaks down how your phone can be the key to a more personalized, intuitive and stress-free stay.
READ MORELately it seems there is a logo or badge found on any given travel website claiming some notion of eco-friendliness or sustainability. But what do those really mean, and are they actually proof of a company creating tangible positive impact? Below I'll dig into a few types or credible and verified certifications and how they build trust with your guests.
READ MOREContinuing education in an ever-evolving hospitality professional setting has embraced professional designations and credentials. Hospitality professionals are earning credentials at a rapid and ever-increasing rate. Educational opportunities are available through trade associations, businesses, and educational institutions both in person and online. This article will discuss the sources and uses of credentials and designations for hospitality professionals.
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