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With a travel reboot just around the corner, hoteliers can lay the groundwork now for a successful recovery through smart, strategic use of social media – both proactively and via listening for trends and traveler sentiment. It provides a platform to raise awareness and to build trust. This article addresses five effective ways to use social media in your recovery strategy. READ MORE
During these moments of Covid-19, hotels are operations and business models have changed drastically. With budget cuts and reduced staff, although this can be seen as unfavorable, this presents a great opportunity for hotels to create a strong operational foundation. Bob Holland, Associate Partner with Strategic Solutions Partners provides a ten-step Hotel Recovery Playbook to help hotels strengthen their operational performance. READ MORE
Social media as we know it today was jump-started by advances in communications, first with a maturing Internet, and, then, mobile devices like always-on smart phones and tablets. Social media offers creative new ways to reach guests, staff and industry partners, as well as form collaborations with worthwhile causes and community groups. Regardless, hospitality organizations must exercise caution and take care to control the conversation as much as possible. READ MORE
As we look ahead to 2021, Influencer marketing will solidify its position as a key strategy for brands, especially in travel. The challenge will be, as always, to decipher who is an effective amplifier of your message and who is a freeloader with an Instagram account. Maximize your connection to guests through the use of social media and influencers. READ MORE
The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE
In an age dominated by automation, high-touch customer service distinguishes itself through personalized, relationship-driven interactions. It goes far beyond merely addressing customer inquiries. It's about anticipating needs before they arise, curating exceptional experiences, and fostering long-term loyalty. Go Rentals excels at this by providing tailored services, attention to detail, and a seamless luxury experience for every customer.
READ MOREHotel and hospitality operators face profit pressures from economic uncertainty, rising costs, and complex property tax management. Many overpay taxes due to data errors and lack of expertise. Automating property tax processes streamlines data collection, reduces human error, and enables proactive cost savings. Adopting advanced technology solutions helps operators maximize profits and improve efficiency in a challenging business environment.
READ MOREDigital room keys are revolutionizing hospitality by eliminating check-in friction, enhancing security, and supporting sustainability. Integrated into smartphones via apps or digital wallets, digital keys streamline the guest experience for leisure and business travelers alike. John Paul Nichols breaks down how your phone can be the key to a more personalized, intuitive and stress-free stay.
READ MORELately it seems there is a logo or badge found on any given travel website claiming some notion of eco-friendliness or sustainability. But what do those really mean, and are they actually proof of a company creating tangible positive impact? Below I'll dig into a few types or credible and verified certifications and how they build trust with your guests.
READ MOREContinuing education in an ever-evolving hospitality professional setting has embraced professional designations and credentials. Hospitality professionals are earning credentials at a rapid and ever-increasing rate. Educational opportunities are available through trade associations, businesses, and educational institutions both in person and online. This article will discuss the sources and uses of credentials and designations for hospitality professionals.
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