Choosing a successful publicist in hospitality can be difficult because there are not that many agencies or independent consultants who specialize in the hotel industry and know its media environment well. To begin with, when recognizing the need to outsource, hoteliers must establish a budget for public relations that will not only include service fees, but also the traditional "wining and dining", complimentary room nights for media, subsidizing press trips, and the cost of article reprints and permissions for their use on websites and press kits. READ MORE

Blogs (traditionally called Web Logs): A fairly recent type of medium, created at will for sharing news, opinions and information. Hotels are slowly beginning to realize the importance of these authoritarian online outlets that are taking the Internet by storm with postings of accurate and sometimes very inaccurate information. The worst of it is, blogs are most times not objective and heavily biased sources of news, but since they are so widespread they become an alarming concern. It is no surprise why PR professionals should keep this emerging type of media on their radar screens to protect the branding and image of their clients. READ MORE

From my experience, the saying "any publicity is great publicity" does not hold true. Unless you want your hotel to be at the mercy of the media, investing in strategic public relations is the best way to go. We have elaborated on the subject of public relations quite extensively over the last three years, and discussed the best ways to tailor a plan that fits your property, how to protect against potential crises, how to host events, and of course we have talked about ways to choose the best professional to represent your hotel and company. But what about broadcast PR? While I think that for long term branding purposes print placements may work better, depending on your property, there is quite a lot that can be accomplished with a television spot. READ MORE

Integrated Marketing Communications, or IMC, is a strategic management process that encourages the blending of Advertising, Public Relations, Sales Promotion and all aspects of the traditional Marketing mix. As we gallop and conquer the digital information age, IMC has become an effective way to communicate across various industries and is particulary successful within the hospitality industry. READ MORE

In the traditional health club business model gyms either succeed or fail based upon membership numbers. Smart gym owners realize the importance of providing a service that satisfies their customers and view the facility maintenance as an integral component in customer satisfaction. This train of thought is right in line with many current surveys. Studies show that prospective clients rank maintenance and upkeep of a fitness center second in terms of their decision-making process, just below facility location and convenience. Studies also show that current members place even more of an importance on facility cleanliness, ranking it #1 in customer satisfaction. Since the hospitality industry places such great emphasis on providing guests with the best possible customer service it is easy to see the connection of facility maintenance within the hotels fitness center. READ MORE