AI-powered tools like ChatGPT and Google's Gemini threaten aggregator-dependent industries by delivering instant details, recommendations, and bookings, bypassing sites like Expedia and Booking.com. Chains with 72% U.S. room supply may gain short-term from data scraping, but over two-thirds of consumers use AI for research, with consumers booking directly. Aggregators risk traffic loss as AI dismantles their gatekeeper role; adaptation via APIs, personalization, and storytelling is key. READ MORE

