HOTEL BUSINESS REVIEW {focus.month} FOCUS:
Guests have always wanted everything, although they have not necessarily wanted to pay for it. But is it different for sustainability? Are guests talking the talk but not walking the walk? Or are they now walking the walk? Globally, about four out of five travelers indicated they would like to stay in a hotel that practiced sustainability. So why aren't more guests staying in environmentally friendly hotels?
READ MORE'If you build it, they will come', is now, 'if you build it green, they will come even more eagerly'. The hospitality industry is amid a sea change that's moving sustainable tourism from niche to mainstream, and it would be hard to find a better example than the unique & beloved beachside destination at Gulf State Park in the heart of coastal Alabama, USA, where you'd least expect it.
READ MOREWhen curated with intention, hotel art can transcend traditional ideas of beauty and instead become a powerful catalyst for well-being, especially when the art can leverage natural materials and biophilic design while expressing local flair and culture. The interactions and memories generated by art can create unique experiences that meet guests' desires for something new while encouraging relaxation and enjoyment.
READ MOREWhile technology keeps nibbling around the edges, it still takes great people to run a hotel. During the past two years we have been challenged as never before by the pandemic as well as shifting guest expectations. With honest and frequent communication and thoughtful leadership, hospitality organizations can make the necessary journey from managing human resources to caring well for guests.
READ MOREIn the wake of the pandemic, how and where employees work has changed. So, too has business travel. As such, hotel revenue managers and sales teams must cater to the shifting needs and habits of business travelers. Data collection and management is critical to understanding customer needs and deploying curated loyalty programs that can enhance guest satisfaction and drive revenue.
READ MORELeisure travel is booming, and this summer many people took their vacations "no matter what." Last summer saw renewed enthusiasm for hitting the road, and this summer confirmed it. This should be no surprise: pandemic or inflation notwithstanding, people love to travel. According to the most recent McKinsey travel survey, Americans asked what they would do with a $10,000 windfall, respondents ranked travel ranked second.
READ MORECentral Station Hotel, a Curio Collection by Hilton property, is Memphis' boutique hotel located in the iconic South Main district, one of the fastest growing neighborhoods known for new restaurants, local shops and music festivals. With picturesque views of the Mississippi River and downtown Memphis, Central Station Hotel offers a one-of-a-kind experience for leisure and business travelers alike.
READ MORECOVID-19 changed everything for the hospitality industry. Historically hotels relied on business travelers and groups to fill rooms, but are now required to focus heavily on leisure. And the mindset of the leisure guest is completely different. Digital marketing - specifically how you market your hotel online - will be key to smoothly transitioning to meet the needs of this target audience and capture greater market share.
READ MORECovid-19 upended deal flow in many industries, including the hotel sector. Now hotel investors face new challenges from rising interest rates and costly debt, leading to a slowdown in deal volume. Even so, hotels stand to benefit longer term as pandemic-weary consumers embrace a return to travel. We look at the upside – and potential risks – associated with investing in the hotel space.
READ MORELack of measurement is keeping you from acknowledging you employees' needs. When it comes to employee retention, these issues are the key issues for hotel and resort executives: Almost a third of your workers are high-risk and ready to bolt at any moment; Employee behavior is driven by what is measured; Giving positive feedback about an employee's performance is like investing money in your business.
READ MOREIn a post-pandemic world, people are ready to come back together. Design can play a key role in this desire for community. By creating a space where visitors and locals alike can intermix and act as a social hub, rather than just a form of lodging, design can elevate guest experience. Hotel Haya, located in Tampa, has used this inspiration in an open-concept design.
READ MOREVirtual Model Rooms, "360 Capture" and 4D Logistics are just a few of the tools General Contractors and architects, have employed to combat material shortages, shipping delays and rising labor costs. The result: Virtual Construction, Virtual Reality, mobile and Information technologies have changed how projects are big managed where FFE orders are placed earlier than ever, RFI resolutions are reduced to hours as opposed to days and weeks and change orders are kept to a minimum. Schedules are reduced. Costs are contained.
READ MORERapid growth in social media platforms such as TikTok and a marked increase in influencer marketing spend mean it has never been more important to invest in your social strategy. We saw social media platforms change rapidly in 2021, shifting away from static images and championing short-form video. So, how can hotels utilise social media to its full potential?
READ MOREAdvances in mobile technology give hotels increased freedom to diversify their revenue streams. Mobile upselling has the potential to reap enormous sums of ancillary revenue, while expanded asset classes allow hotels to capitalize on the emerging trends of remote working and short-term rentals. Soon, Attribute-Based Shopping will create an even more bespoke guest journey while earning additional revenues for hotels.
READ MOREThis summer was supposed to be the season of revenge travel. With COVID-19 caseloads easing and consumers flush with savings built up during the pandemic, the travel industry was anticipating a robust season. But that was before a new risk emerged: stubborn, elevated inflation. Travel demand has remained undeterred, for now, and the volume of travelers has placed additional focus on labor issues for airlines and hotels.
READ MORE