As we enter the recovery phase of the pandemic that has disrupted economies to an extent not seen before, consumers will need to coaxed back into the market, and public support must be focused where it is needed the most. This article outlines exactly what needs to be said to motivate the most people, based on a global dataset of what consumers want to hear. The statistically accurate identification of shared values for industry supporters, and those that can be influenced most easily to help, are useful not only for sector-wide initiatives, but for individual operators too.

During this pandemic and for many years to come, there will be significant analysis on lessons learned. And there will be innovations and new ways of thinking and doing business. The thoughtful hotelier has already determined that life is irreversibly altered and our understanding of hotels has forever changed. Deloitte Consulting has provided a leadership framework that breaks down this process: Respond. Recover. Thrive. It is how that process is managed that is the key. And one can argue that, at the heart, is marketing.

Our responsibility in retail and hospitality is to extend the wellness lifestyle experience to guests in their home away from home. Offering a comfortable sanctuary to a variety of individuals with different expectations is no easy feat. There is, however, one key ingredient that is universal: a GOOD sleep. As hospitality providers, we have evaluated the appearance of everything that might impact a deep night's rest: blackout curtains, soundproof doors and plush bedding. Now, it's time to go beyond the surface to offer a truly healthy, holistic and restorative sleep experience-that's GOOD on every level.

Hotel theft is steadily declining in the U.S. While hoteliers have made strides in guest safety through the implementation of on-premise security initiatives, there remains room for improvement. Understanding and addressing areas of risk, focusing on employee training, relying on outside expertise and incorporating new technical resources can further improve the guest experience by making safety a core principle. Distinguished Programs' vice president and hospitality program manager Maryann Prestia examines the typical types of hotel theft, steps hotels should take to decrease the frequency of these risks and the ways modern hotels are creating a seamless and secure customer experience.

It is no exaggeration to say that technology is advancing so rapidly that it is often difficult to keep up with the changes. Year after year, one area in which this is apparent is within the hospitality industry, as more hotel brands respond to the needs and requirements of discerning customers who expect an experience that fits their modern lifestyles and expectations. Many market leaders have responded well, with new and exciting innovations, while others lag behind. As we approach the start of a new decade, take a brief insight into where hotel technology stands at the moment, along with some suggestions as to what we might expect to see in our hotel rooms for 2020 and beyond.

Even in the United States, human trafficking is a widespread problem that often goes unnoticed. Due to its illicit nature, many businesses fail to realize sex trafficking and labor trafficking, the two most common forms of the crime, may actually be happening right under their noses. For hoteliers, this poses a unique risk that requires vigilance, a keen eye and training to recognize.

Now more than ever it is important that hotels look for ways to reduce friction in the hotel experience. In this article, Rick Garlick will examine the ways in which technology can help reduce friction in the hotel experience, leading to more enjoyable experiences for travelers. Such tactics that Rick suggests hotel brands adopt include one-click booking, smart luggage, and in-room technology. This article will also look at factors beyond technology that hotels have to weigh when it comes to reducing friction in the hotel experience, as interaction-less guest experiences, health and cleanliness practices, and guest communications.

For many travelers, this holiday season will be their first time taking a trip during the pandemic, and hotels should expect last-minute reservation changes, cancellations and a large volume of phone and chatbot traffic for the customer service team. In order to prepare, hospitality leaders need to ensure customer experience (CX) systems are operating smoothly to prevent overwhelmed call centers.

After an unprecedented 2020, many are wondering when the COVID-19 pandemic will finally be over. With recent announcements of potentially viable COVID-19 vaccines, there may be light at the end of the tunnel. However, a post-pandemic "normal" for hotel employers could include questions about mandatory vaccination policies. This article provides an overview of the issues surrounding vaccination of employees that hotel employers will need to think about next year.

Leading a business in the era of COVID-19 is a brave new frontier for even the most seasoned executive. Particularly so if your career has been in one of the hardest hit industries such as ours. Success requires the kind of resiliency, perspective and endurance which can only be achieved through great physical, mental and emotional strength training.

The idea of getting back to nature has been a rising trend in hospitality during the past few years. No-one better than Mother Nature deserves the spotlight after her supportive way of just being there for us during this global pandemic. Record-breaking numbers of people have looked to nature during the last 3 months for hiking, biking, walking and SANITY. But, mother nature offers so much more. This is the perfect time to learn how mother nature heals…and also to make a commitment to help heal mother nature.

While the coronavirus pandemic paused travel worldwide, the crisis has not paused wanderlust or human needs for connection. As guests begin to resume travel plans – whether for business or leisure – they will bring new expectations for health and wellbeing with them, from the use of hands-free technology to a connection to the outdoors to a holistic approach to programming. Manny Dominguez, principal at global design firm Cooper Carry, outlines how design-oriented solutions and strategic modifications will usher in the next era of hospitality, where a strong commitment to wellness serves as a new gold standard for the industry.

In January, Hilton launched a new elevated yet approachable lifestyle brand, Tempo by Hilton. Developed upon the discovery of a whitespace in the market, Tempo by Hilton was thoughtfully designed to meet the needs of a burgeoning class of modern achievers. This rising demographic of ambitious and discerning travelers, increasingly uninspired with current offerings at their price point, is looking for a hotel experience that reflects their ambitious lifestyles and will help them continue being their best selves even on the road. With surprising artistic touches and offerings developed in partnership with leading lifestyle brands, Tempo by Hilton was created for the rhythm of life.

As if hotels didn't have enough to deal with amid the COVID-19 pandemic, cybersecurity is becoming a bigger concern. Hackers are capitalizing on the evolution of IT infrastructure and the increasingly important role it now plays in keeping operations up-and-running. In this article, we'll cover some ways to execute an end-to-end cybersecurity strategy and keep critical power assets protected.

The meeting and event industry faces one of the toughest times in its history. Meeting Professionals International's quarterly Meetings Outlook survey predicted the lowest meeting and event growth on record, with only 36% predicting favorable business conditions over the next year. For organizers that are planning live events during this pandemic, we have a powerful opportunity to demonstrate how events can happen safely.