
Virtually every hotel is involved in digital marketing is some shape of form. If it is done well, it can increase views, likes, click throughs, and more importantly, sales and revenues. And it can reduce marketing costs. But this is still a relatively new communication channel for hotels as well as consumers/guests so the path to success can be filled with bumps and bruises. Every hotel needs the right people to steer clear of these hazards. In this article, you will find out who you need to have in your hotel's “digital dream team.” READ MORE