Editorial Board   Guest Author

Mr. McCarthy

Jeremy McCarthy

Group Director of Spa & Wellness, Mandarin Oriental Hotel Group

Based in Hong Kong, Jeremy McCarthy is the Group Director of Spa & Wellness for Mandarin Oriental Hotel Group where he leads and manages the global activities of their internationally acclaimed luxury spa division. He is a well-known and respected spa professional with over twenty-five years of luxury and diversified hotel, spa and leisure services experience.

    Mr. McCarthy has served several years on the board of the International Spa Association (formerly Vice Chair) and currently chairs the Digital Wellness Initiative of the Global Wellness Institute. He is a regular speaker and writer for industry events and publications and teaches courses on Positive Leadership and Spa Operations.

    Prior to working with Mandarin Oriental Hotel Group, Mr. McCarthy was the Director of Spa Development and Operations for Starwood Hotels and Resorts where he was responsible for expanding the company's spa division, growing the brand and providing conceptual design advice and project management for new spas. From 1989 to 2006, Mr McCarthy held a number of senior appointments with Four Seasons Hotels & Resorts.

    With Mandarin Oriental Hotel Group, Mr. McCarthy has been leading some of the most advanced facilities and treatment programs available to spa-goers today, including signature holistic treatments, award-winning spa design and an acclaimed signature spa line. In recent years, Mandarin Oriental has been on the cutting edge of new treatments, retreats and programs focused on mindfulness and digital disconnection.

    Mr. McCarthy holds a BA in Psychology from the University of California and a Master of Applied Positive Psychology from the University of Pennsylvania and is the author of a book on The Psychology of Spas & Wellbeing and a well-respected blog on The Psychology of Wellbeing.

    Please visit http://www.mandarinoriental.com for more information.

    Mr. McCarthy can be contacted at 85228959288 or jmccarthy@mohg.com

    Coming up in October 2020...

    Revenue Management: Maximizing Profit

    Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.