Editorial Board   

Ms. Pohlid

Kathleen Pohlid

Founder & Managing Member, Pohlid, PLLC

Kathleen Pohlid is the founder and managing member of the law firm of Pohlid, PLLC in the Nashville, Tennessee area. She advises business clients in matters including employment, occupational safety and health, Americans with Disabilities Act (accommodation & discrimination) and regulatory compliance. Her goal is to enable clients to comply with the myriad of state and federal laws to succeed in their business, mindful of the challenges facing businesses and the importance of cost effectiveness. She has advised and represented businesses in a variety of industries including restaurants, hotels, and other entities in the tourism and hospitality industries. Ms. Pohlid has over 20 years of combined federal government and private sector experience in employment law and litigation. She has represented clients in various industries including construction, restaurant and hotel services, entertainment, media and publication, transportation, fuel/energy services, retail, manufacturing, and other sectors of business. Ms. Pohlid holds an AV® rating from Martindale-Hubbell (highest for professional competency and ethics), a B.S. degree from the U.S. Naval Academy and a J.D. from Samford University. Following law school, Ms. Pohlid served a federal clerkship to the Honorable T. Michael Putnam, U.S. Magistrate, Northern District of Alabama. She formerly represented the Secretary of Labor as a trial attorney for twelve years with the Office of the Solicitor, U.S. Department of Labor before going into private practice representing business clients in various industries. Ms. Pohlid is a member of the American Bar Association, the American Society of Safety Engineers, and the Associated General Contractors of America. She regularly writes and speaks professionally on employment law and regulatory compliance matters. In 2010, Ms. Pohlid retired from the U.S. Marine Corps as a Colonel, having served two combat deployments. Her military duty assignments include duty in Japan, Djibouti, Africa and Iraq. Ms. Pohlid is also a former columnist for The Birmingham News for which she wrote a weekly column for 15 years profiling volunteers and their contributions to the community. She is an avid traveler and has visited all 50 states and six continents.

Please visit http://www.pohlid.com for more information.

Ms. Pohlid can be contacted at 615-369-0810 or kpohlid@pohlid.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.