Editorial Board   Guest Author

Ms. Tuss

Taryn Tuss

Vice President of Marketing & Communications, Green Seal

Taryn Tuss is the Vice President of Marketing and Communications for Green Seal, a global environmental nonprofit and market-leading ecolabel for products, services and hotels. Green Seal applies rigorous standards for health, environmental sustainability and product performance to its certification programs and has certified more than 30,000 products, services and spaces from leading companies including 3M, Ecolab, Georgia Pacific, Hilton, Westin, Marriott and Staples.

Ms. Tuss has more than 15 years of experience in strategic communications, media relations and journalism focused on environment and energy issues. Prior to joining Green Seal, she was the Communications Director for the White House Council on Environmental Quality, serving as a spokeswoman for President Obama on energy and environment issues, an advisor to Cabinet members, and a communications and media relations strategist for the Administration.

Ms. Tuss has advised dozens of nonprofits and foundations on communications and messaging strategy for their policy campaigns and initiatives, with a particular emphasis on environment and climate issues. Previously, she reported on energy and environment policy and politics for E&E News, with stories appearing regularly in the New York Times. She has also written for the Washington Post, the Seattle Times, the Chicago Tribune and dozens of other leading publications.

Ms. Tuss began her career post producing documentaries for National Geographic Television & Film, where she collaborated with Emmy-Award winning production teams to deliver dozens of shows for channels including PBS, NBC and FOX. She holds an M.S. in journalism from the Medill School of Journalism at Northwestern University and a B.A. in Communications, Legal Studies, Economics and Government from American University, where she graduated Magna Cum Laude and Phi Beta Kappa.

Please visit http://www.greenseal.org for more information.

Ms. Tuss can be contacted at +1 202-872-6400 or ttuss@greenseal.org

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.