Editorial Board   Guest Author

Mr. Snively

Evan Snively

Loyalty Consultant, Maritz Motivation

The first thing you need to know about Evan Snively is that he is currently working from home along-side his spouse, two and four year-old-sons (they always get along perfectly), and 160 lb. Great Dane.

Professionally, Mr. Snively is a Loyalty Consultant for Maritz Motivation, a behavioral insights company dedicated to helping clients release the untapped potential of their most valuable asset - their people. During his career at Maritz Motivation Mr. Snively has worked with the top brands in the hospitality industry including: Marriott, InterContinental Hotels Group, Hyatt, Hilton, Wyndham, Southwest Airlines and Caesars - helping them attract, engage, and retain both customers and employees. Today more than 450 million members participate in Maritz Motivation supported programs.

In his consultant role, Mr. Snively takes a data-driven approach to develop his clients' structured loyalty programs, as well as consulting on the broader user experience in order to build sustainable growth in customer lifetime value - turning consumers into passionate, permanent brand advocates.

In addition to his work at Maritz Motivation, Mr. Snively is a member of the RetailWire BrainTrust and is the co-founder of Every True Son, a licensed apparel company that serves the University of Missouri.

Personally, Mr. Snively is loyal to a number of brands, including Spotify, Cotopaxi, and Urban Chestnut Brewing Company (if you find yourself in St. Louis, he recommends you check out their Grove location).

Mr. Snively holds a degree in Economics from Loyola Marymount University.

Please visit http://www.maritz.com for more information.

Mr. Snively can be contacted at +1 636-827-2944 or evan.snively@maritz.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.