Editorial Board   Guest Author

Mr. Groves

Bill Groves

Hotel General Manager, Atrium Hospitality

Bill Groves serves as a hotel general manager for Alpharetta, Georgia-based Atrium Hospitality, ranked one of the nation's largest hotel operators and recently awarded a Top Workplaces 2020 honor by The Atlanta Journal-Constitution. With more than 30 years in the service industry, Mr. Groves is currently GM at the Embassy Suites by Hilton Greenville Golf Resort & Conference Center in South Carolina. The hotel was recently recognized by Hilton for being ranked among the top 10% of the brand set worldwide in outstanding quality performance.

Mr. Groves is responsible for the daily operations and financial success of both the 268-room/suite hotel in Greenville and the on-site golf course, The Preserve at Verdae. He also assists Atrium Hospitality with taskforce GM assignments.

He has more than 24 years of continuous experience with Hilton brand properties. After earning his Bachelor of Science in Business Administration from Western Carolina University, Mr. Groves began his hotel management career at the Embassy Suites by Hilton Greensboro in North Carolina, then operated by John Q. Hammons Hotels & Resorts (JQH). His extensive career also includes hospitality assignments in South Carolina at the Embassy Suites by Hilton North Charleston and the Homewood Suites by Hilton Greenville.

Mr. Groves has a reputation for creating strong positive cultures and identifying potential talent to help grow. He has been recognized with numerous awards and certifications. Most recently, Mr. Groves was awarded the Excellence in Operational Leadership from Hilton for the Embassy Suites by Hilton brand and also the Hotelier of the Year by the South Carolina Restaurant and Lodging Association.

Volunteering in the community is one of Mr. Groves' passions. He is a current board member of Visit Greenville, SC and serves as the president of the Upstate South Carolina Restaurant and Lodging Association Chapter. His historic service spans board appointments with Big Brothers Big Sisters of the Upstate, Greenville Technical College, Virginia College, and the March of Dimes.

When not on property with his Atrium Hospitality family, Mr. Groves enjoys spending time with his wife and sons, coaching youth sports, and playing golf.

Please visit http://www.atriumhospitality.com for more information.

Mr. Groves can be contacted at +1 864-676-9090 or bill.groves@atriumhospitality.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.