Editorial Board   Guest Author

Ms. Paraschiv

Andrada Paraschiv

Head of Hospitality, Beekeeper

Andrada Paraschiv is the Head of Hospitality at Beekeeper, a secure, mobile-first operational communications platform for frontline teams. By providing real-time unified communications, Beekeeper keeps everyone at the company aligned across shifts, departments, languages, and locations.

Prior to Beekeeper, Ms. Paraschiv used the Beekeeper platform to help connect the company's 45,000 employees globally and win two international awards: The Internal Communication Award at the Employee Engagement Awards & Conference in New York (June 2015) and the Ragan's Employee Engagement Award (March 2016).

At AccorHotels, Ms. Paraschiv served as the executive director of luxury internal communications and engagement. She was responsible for strategy and implementation of internal communication for FRHI colleagues before and after the acquisition to drive change and employee engagement. She was also charged with establishing the engagement strategy for the brand's newly created Luxury Division (which includes 500 hotels globally under Raffles, Fairmont, Sofitel, Pullman and Swissotel flags), and focused on educating and connecting colleagues on both FRHI and AccorHotels sides following acquisition.

Prior to the acquisition, Ms. Paraschiv worked as executive director, communications & strategy at FRHI. As part of the company's human resources leadership team, she set-up internal communications to support the ONE FRHI vision. she also served as FRHI director, business strategy, working closely with C-suite executives to write annual enterprise strategic and operating plans and more.

Ms. Paraschiv has also served as a consultant with McKinsey & Co. She holds an MBA from the Wharton School and an MA in International Studies from the Lauder Institute at University of Pennsylvania.

Please visit http://www.beekeeper.io/en for more information.

Linkedin Profile: https://www.linkedin.com/in/andrada-i-paraschiv-1079562/

Ms. Paraschiv can be contacted at +1 844-423-3533 or andrada.paraschiv@beekeeper.io

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.