Editorial Board   Guest Author

Ms. White

Kristi White

VP, Product Management, Knowland

As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, Kristi White has a pulse on the needs of the hospitality business. She has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability.

Over the past 15 years, Ms. White has been working for hospitality vendor providers. Her experience runs the gamut from electronic distribution, social media, business intelligence, to revenue management technology. If it can help a hotel make more money, she wants to know about it.

Ms. White is a fierce advocate for technology that helps hotels work smarter, not harder. As a recognized expert in her field, she is a frequent speaker on a wide variety of topics at industry conferences and hospitality courses at colleges and universities. She was also a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.

To add to her eclectic background, Ms. White has a bachelor's degree in political science and a master's degree in history from LSU. Those two degrees make her really great at trivial pursuit and underpin her natural wiring for seeing the possible in unlikely places.

When Ms. White is not working to advance technology in hospitality, you can find her cheering on LSU as a proud alumnus.  She also enjoys cooking for family and friends, loves a good round of tennis, and traveling the world. Connect with Kristi on LinkedIn.

Please visit http://www.knowland.com for more information.

Linkedin Profile: https://www.linkedin.com/company/the-knowland-group/?viewAsMember=true

Ms. White can be contacted at +1 571-429-5772 or kwhite@knowland.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.