Editorial Board   Guest Author

Ms. Harrison

Babs S. Harrison

Managing Director, Babs Harrison & Partners

Babs S. Harrison is managing director of Phoenix-based Babs Harrison and Partners, a public relations consultancy specializing in hospitality, travel and wellness. 

With more than 20 years of communications experience, Ms. Harrison focuses on blending the traditional with the innovative and developing integrated strategies to best position a client in today's world of ongoing media transformation.  

She has worked in-house for a resort and spa management company; for an international public relations agency specializing in luxury brands; for media outlets such as the Dallas Morning News; and she has authored books on subjects ranging from wine antiques, and classic cocktails to spa cuisine. Her strength is finding a property's unique qualities and maximizing the broadcast of that message to all appropriate media, new and old, digital and print.

In her career, Ms. Harrison has been based in New York, where for eight years she led an agency's media and client contact campaigns, and also in Honolulu, San Francisco, and now Phoenix. She has worked with properties in the U.S., India, Africa, Maldives, Indonesia, Paris, London and Monte Carlo. A particular area of interest is health and well being, and she has studied the spa operations at many of the world's top spas and wellness retreats.

Her interests include content creation and influencer relations. She is also active on social media, tweeting @BabsSH. Her account dates back to 2009 and she has posted over 35,000 tweets.

Please visit http://www.babssharrison.com for more information.

Ms. Harrison can be contacted at +1 602-334-5350 or babs.s.harrison@gmail.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.