Editorial Board   

Ms. Mackman

Mia A. Mackman

President & Owner, Mackman ES

Mia A. Mackman has more than 25 years of beauty, spa, and wellness industry experience. Ms. Mackman is the principal and founder of Mackman|ES, a comprehensive, future-ready wellness and spa consultancy and Managing Director of HVS, Spa and Wellness Consulting division. She specializes in market foresight, strategy, consulting, asset repositioning, financial projections, and facility development.

In partnership with HVS, Ms. Mackman provides the spa-and-wellness consulting services for HVS's global client network, including market and feasibility studies, valuation narratives, and data analysis.

With extensive consulting experience, Ms. Mackman has been successfully forecasting value and demand propositions since 2004. She works with global investment firms, hotel and mixed-use property developers, and hospitality organizations. She contributes as an industry expert to international business reports, global think-tanks, and world news organizations.

Based in Sedona, Arizona, Ms. Mackman is recognized for her industry knowledge and her propensity to foresee imperative hospitality market shifts. This supports her broad client base to effectively navigate, adapt, and excel in a fast-changing market. She contributes as an industry expert to international news organizations, annual business reports, and private club publications. She also participates in academic studies, wellness tourism, sustainability and consumer innovation projects.

In the spirit of collaboration, Ms. Mackman, who is also, Founder & President of the Arizona Spa & Wellness Association leads the discussions of HospitalityNet's World Panel titled Wellness, Lifestyle and Spa as panel Champ and contributing expert. This panel examines how these segments of the industry contribute to hospitality value proposition growth and impact the leisure, tourism and business economy. The objective of the panel is to provide high-level, experienced, and diverse industry viewpoints on topics ranging from investment and development to industry trends, strategic planning and operational performance.

Please visit http://www.mackmanES.com for more information.

Ms. Mackman can be contacted at +1 928-284-8503 or mia@mackmanES.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.