Editorial Board   Guest Author

Ms. Perrotta

Nicole Perrotta

Professional Trainer, Transformation Associates

As a conflict transformation and emotional intelligence expert, Nicole Perrotta speaks, coaches, and trains leaders who yearn to bring out the best in themselves and their teams. The practice of conflict transformation is a new and emerging concept in the public and corporate sector; however, it has been used by ombudsmen, mediators and alternative dispute resolution(ADR) practitioners for many years to bring peace to the world. The values, tools and practices used in the ADR circle to create peace in the world have been adapted by Conflict Transformation Associates, LLC (CTA) for the business world. Organizations that embrace this philosophy foster a culture of collaboration in the midst of differing points of view. This culture nurtures an engaged, empowered and highly productive workforce that generates an improved bottom line. Ms.Perrotta attributes much of her success in business to the lessons she learned early while working in the service industry to pay for college. It was in the midst of the chaos of meeting establishment standards, creating a great customer experience and building consensus amongst co-workers with differing points of view that she realized she needed to continuously develop and improve her ability to communicate effectively and respectfully. After graduating from the University of Texas' McComb's School of Business, she embarked on a successful sales career as an account executive, opening US markets for an upstart European beverage company establishing its product's foothold in American stores. With dedication, effective communication and tireless salesmanship, Ms.Perrotta was a driving force behind Red Bull, N.A.'s dominant position in the North American energy drink market. After moving to the telecommunications industry, she established herself as a top sales performer with AT&T, crafting the message and value prop that AT&T used to land one of their first enterprise hosting sales. Ms.Perrotta began managing complex solutions sales to some of the biggest names in the Fortune 500 like Northrop Grumman, Booz Allen Hamilton, and Geico. Now she's combining Fortune 500 best practices with Emotional Intelligence skills and Conflict Transformation tools, bringing a unique, fun and powerful approach to leading teams with heart and wisdom.

Ms. Perrotta can be contacted at 703-216-5746 or nicole@transformationllc.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.