BLLA Creates Clarity Within the Industry

Categories Include Fourteen Types of Boutique Hotels

USA, New York, California. March 03, 2020

As the boutique hotel industry reaches its eleven-year milestone since it's augmented rebirth, the Boutique Lifestyle Leaders Association, more than ever, provides a touchstone for boutique hotels and boutique businesses. To commemorate the occasion, BLLA is releasing the classical first draft of boutique hotel categories and definitions to add clarity to this diverse and burgeoning commerce.

The Boutique Lifestyle Leaders Association, commonly known as BLLA, continues to lead its ongoing commitment to providing clarity to the boutique hotel industry. Today, in an effort to recognize the ever-evolving nature of the business, it is publishing its groundbreaking categorization of the various kinds of boutique hotels in the world. With an unprecedented, comprehensive list of initial fourteen unique types of boutique hotels, BLLA re-establishes and cements the boutique hotel enterprise as a field of its own, no longer simply a sub-type of a broader hotel enterprise.

In the eleven years since the boutique hotel movement was reinstituted with the creation of BLLA, the official boutique lifestyle association, the definition of the boutique hotel has expanded to include a number of boutique types never previously considered in the earlier stages. This evolution into a world of its own has given the boutique hotel sector a scope every bit as significant as the traditional hotel. BLLA's goal is to define the modern boutique hotel for both the hospitality field and the travelers themselves.

Most recently, it became clear that this new movement was deserving of a title of its own. In 2019, BLLA coined the term "modern renaissance" in hospitality, for the astounding period of renewal and expansion which the boutique hotel field continues to experience. This "modern renaissance" brings awareness to the multiple types of boutique hotels and associated boutique businesses - such as fitness studios, retail stores, art galleries, craft coffee shops, and much more - all of whom are associated with this emerging new industry.

With such a broad range of boutique hotels shaping and influencing the modern boutique renaissance, BLLA partners and founders began to undertake the task of defining and categorizing the many types of overnight experiences. Among the various diverse boutique hotels are the expected traditional and luxury properties as well as singular additions. These include hotels like the "Boutique on a Budget," with its emphasis on social space and limited amenities, and the "Adventure Boutique," with a focus on interactive adventure travel.

The result of such extensive research into the numerous boutique offerings available today, the first draft of BLLA's comprehensive Boutique Hotel Category List features specifications for design type, price point, food and beverage programs, and other amenities offered. The list fulfills BLLA's ultimate goal of providing a guide with unmatched transparency for the hospitality industry's perusal, as well as brings some much needed insight for travelers, enabling them to identify boutique options available for their patronage.

With this crucial addition to the boutique hotel world, BLLA is providing the new benchmark for boutique archetypes as well as work on future programs to support them. Along with the continuing evolution of the modern boutique renaissance, this monumental step has ushered in a new era of hospitality. As the boutique field embarks into 2020 and beyond, BLLA will continue to provide support to each authentically and verified boutique hotel as the community grows.

Notably, BLLA connects boutique lifestyle professionals with dynamic individuals who can provide unprecedented insights and solutions. The Association's mission is to provide members with educational and leadership opportunities, both for improvement and innovation as well as to increase boutique recognition across the globe. In addition, association membership provides access to the world's most notable hospitality and management companies, owners, developers, and investors.

Being the original organization for boutique hotels and businesses since 2009, The Boutique Lifestyle Leaders Association was created to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of the boutique lifestyle-not only establishing and maintaining industry standards, but boldly advancing its cultural impact and category innovation.

BLLA firmly believes that increasing access to this valuable and strategic information can help ensure the burgeoning independent boutique lifestyle continues to thrive. By ensuring that both individual member owners and companies as well as a curated list of service providers, receive support and assistance, research and guidance, BLLA strengthens the organization as well as the industry itself. Find the Boutique Lifestyle Leaders Association at

"Boutique is not a thing, it's not a store, it's not a room - it's an experience. It's something that incorporates all five senses in our current culture."
Frances Kiradjian, CEO

For more information please contact: BLLA
Press Room
Phone: +1 818-264-4810

Verified Boutique Hotel Categories
Tags: boutique hotel categories, BLLA, boutique hotel association, independent boutique hotels, boutique hotel development

About The Boutique Lifestyle Leaders Association

Media Contact:

Frances Kiradjian
T: 818-888-4363

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.