HIP Signs With Room Mate Hotels to Open Pax Barracuda in Palma de Mallorca Following EUR23 Million Renovation

Spain, Madrid. August 29, 2019

Hotel Investment Partners (HIP), the largest owner of hotel resorts in Spain, has signed an agreement with Room Mate Hotels, the chain owned by Kike Sarasola, to manage the new Pax Barracuda hotel in Palma de Mallorca. The agreement involves two hotels (Calviá Dreams and Barracuda), which HIP will convert into one by investing EUR23 million in a full-scale refurbishment and repositioning project. The opening of this new hotel will mark the renowned Spanish chain, Room Mate Hotels' debut in the world of hotel resort management.

HIP's strategy for assets such as these - large-scale properties with prized locations - is to create value via an investment and management plan designed to reposition the hotel on the market. "After investing EUR23 million in completely transforming the hotels, it was paramount to select the right management firm to operate them. We are in no doubt that Room Mate Hotels will bring the hotel management expertise needed to fully complete the repositioning process", said Alejandro Hernández Puértolas, Founder and CEO of HIP.

Kike Sarasola, CEO and Founder of the Room Mate Group, said that "entering the resort sector with HIP in a place like Mallorca is a surefire recipe for success for our first beach hotel. With this investment we are making a bold commitment to the Magaluf area, as so many other great chains have done, including the Escarrer de Meliá family. Our guests wanted Room Mate to open a beach hotel, so we're going to take them by surprise once again."

The brand new Pax Barracuda will open in April 2020 following 18 months of renovation works. It will boast a new and updated look and feel, and offer a range of guest experiences that will make it one of the most unique and appealing hotels in the area. The new hotel will have a 4-star rating (the former Calviá Dreams had three stars and the Barracuda four) and 391 rooms. This is slightly fewer than before given the number of junior suites and suites has been considerably increased - a new premium 22-room building will be added, while the main building will also offer an additional 18 premium rooms. The new Room Mate Hotels beach complex - with a built area of 39,481 sqm and situated on a plot comprising over 19,665 sqm - is set to create more than 240 direct jobs.

The rooms and communal areas have been designed by the highly-esteemed Barcelona interior designer Jaime Beriestain. The new design will also feature complementary services including beauty treatments, a gym, children's club and activities in the swimming pool areas. To further enhance the experience, guests will be able to choose from a range of new dining options, from an all-you-can-eat buffet to à la carte restaurants, and will also be able to enjoy show-cooking that will be held in open spaces and feature a wide variety of culinary options.

This is a unique project designed to completely transform both the hotel's concept and range of services, and target guests with a medium-high purchasing power, including families. It also aims to upgrade the service to bring it into line with the Room Mate's exacting standards and create additional value as part of the hotel's repositioning process - a process that also affects the marketing strategy, which aims to reduce the number of guests who come via tour operators.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.