Meyer Jabara Hotels Selected to Manage Cambria Fort Lauderdale

USA, Danbury, Connecticut. January 30, 2019

Meyer Jabara Hotels (MJH) has been selected to manage a new construction Cambria hotel in Fort Lauderdale, Fla., scheduled to open in 2020. Owned by Jai and Jessica Motwani, president and CEO of real-estate development group Hotel Motel Inc., the 97-room asset will be located at 2231 N. Ocean Blvd., across the street from the Auberge Beach Residences & Spa, considered to be Fort Lauderdale's most extraordinary beachfront property. The hotel will have views of the ocean and intercostal. Beachfront access is only feet away. Groundbreaking will begin once three existing motels are demolished.

“As a vacation destination that attracts more than 13 million people on average every year, we are eager to open this new Fort Lauderdale asset,” said Justin Jabara, VP of Development and Acquisition for Meyer Jabara Hotels. “We are breaking the mold with this property. Designed as a simplistic, elegant retreat, this hotel will come to set the standard within the market. It will feature all the amenities that business and leisure guests have come to enjoy, such as an open concept lobby, unique restaurant and cocktail lounge, flexible meeting space, state-of-the-art fitness center, swimming pool and retail space. This truly is an amazing asset, and with Meyer Jabara's management in play, this hotel will emerge as a market leader.

“This management contract marks the sixth Cambria® Hotels & Suites in our portfolio, and we are excited to re-enter the Fort Lauderdale market,” he said. “Cambria is the ideal brand for the market with its industrial design, stylish rooms, business center conveniences, and highly-personalized service. We are delighted to continue our growing relationship with Choice Hotels International and look forward to seeing this stylish property come to life.”

Under the design focus of Jessica Motwani and Hospitality Furnishings & Design Inc., the Cambria Fort Lauderdale will evoke a coastal modern aesthetic. The raw, natural materials of stone and wood will be complemented with clean, soft, modern finishes that provide a therapeutic space for all guests. Sandy tans and cool greys mingle with deep cerulean bringing the relaxing beachfront into the space and enabling guests to feel the presence of the coast resulting in a relaxed and rejuvenating experience.

“The Cambria Fort Lauderdale will quickly become the place to stay for urban travelers visiting south Florida,” Jabara said. “The hotel will be minutes away from some of the area's best attractions, including world-class dining and shopping at the Galleria Shops and Las Olas Boulevard, museums, and theaters. The Fort Lauderdale/Hollywood International Airport and Port Everglades also are close by.”

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Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.