The Beauty of a Blueprint
By Rita Barreto Craig President, Top Tier Leadership | March 10, 2019
On the day I started my own business, more than 20 years ago, I knew what I hoped to achieve. But did I have a detailed blueprint? A roadmap to success?
I had a great name. I had more than two decades of experience in a Fortune 500 company. I had energy and passion and . . . well, you know. Still, this was a new challenge, and the butterflies were fluttering madly in my stomach.
But I dived in, and happily, I survived and thrived. Since then, among the many things I've learned, is a simple truth: To get where you want to go in business, it helps to have directions -- a carefully considered, written strategy. That's especially important today, as we deal with techniques, tests and technologies few people even envisioned a decade ago.
I've also found that the blueprint for developing and implementing a strategic plan is basically the same for a startup, established company, division or department. What's key at the outset is understanding the why of creating one for your organization.
"Why?" Having a clearly defined direction helps you establish priorities, it places accountability across the organization and it helps everyone prioritize activities. In a finely tuned organization, every employee should understand the direction of the company and how he/she drives achievement of the vision.
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