Spas Which Look Beyond the Body and Engage the Mind with Soul-Inspiring Transformations

By Mark Grenoble President, Enchantment Group | July 24, 2016

One of the big shifts in the spa and wellness movement that I have seen over the past few years is in the mindset of the spa-goer. What used to be a singular spa experience to relax the body, release tension in the muscles, and perhaps elevate one's physical appearance, has now transgressed into something deeper.

The spa experience is beginning to look beyond the physical body and instead, engage the mind. Spa-goers are seeking transformation focused not on changing who you are, but creating a more perfect version of yourself.

Part of the rapidly rising trend of experiential travel, spas are no longer just an added bonus to a vacation, they are the destination. Guests who travel to Mii amo aren't just looking to leave feeling refreshed and physically enriched, but instead depart with a lifestyle adjustment and augmentation that they can take home with them. The goal isn't to transform guests, but to guide them through a transformative experience.

Here at Mii amo, we offer much more than your typical massage and facial; we are a destination spa steeped in our surrounding Native American culture and offering our guests not only an experiential trip, but an inspirational one. We have award-winning therapists from all around the world that create an uplifting energy that leaves guests not only refreshed and renewed, but inspired and charismatic about an ongoing transformation that brings out the best in themselves.

In my opinion, there are four key pillars that define a mind-engaging and soul-inspiring spa experience. By creating a memorable journey, offering a sense of place, making mindfulness the key, and lastly, creating inspiration, we can offer spa-goers an experience that goes far beyond a physical change, to engage the mind and help them become the best version of themselves.

Take Guests on a Journey

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.