The History, Recent Emergence and Future of Live Video Streaming
Marketing's Hottest Disruptor
By Robert Rauch Chief Executive Officer, RAR Hospitality | January 31, 2016
Live video streaming is not necessarily a new technology, but it has recently experienced quite the rise in popularity. A generation filled with "cord-cutters" has turned Internet video into the new cable TV. As hoteliers, we know that marketing is no longer a straight path, but rather a box of tools for us to utilize given our property's needs.
Live video streaming is marketing's shiny new tool that is loved by the millennial market and what might be better termed the "millennial mindset" market. Clearly, other generations love technology just as much and not all millennials love it, so the hype is not necessarily geared solely to the 20-35 year old market. So let's take a look at how live video streaming began, what caused its recent emergence and what the future holds for this rapidly developing technology.
How Did It Begin?
The origins of live video streaming date back to 2007. Companies such as Ustream, Justin.tv, and Livestream offered the ability for users to broadcast live videos on the web. Ustream was developed with the goal of providing deployed military personnel a way to communicate with their families back home while Justin.tv literally started out of a backpack. Justin Kan, founder of Justin.tv, wore a webcam attached to a baseball hat that was powered by a laptop-backpack system developed by co-founder Kyle Vogt. On March 19, 2007 Kan began broadcasting live 24/7. By summer of the same year, Justin.tv grew to over 60 channels.
Livestream, originally called Mogulus, gained notoriety in 2009 when the company began streaming live music concerts. The platform's integration of a live chat feature with Twitter and Facebook allowed viewers to interact with one another during the event, creating a social hangout. Viewers were also able to interact directly with the artist they were watching. They could request songs and ask questions, making the show a truly interactive experience.
The Recent Emergence
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