5 Ways Hotel Spas Guide the Frequent Traveler's Quest for Wellbeing
By Mary Gendron Senior Vice President / Managing Director, Eric Mower & Associates | July 23, 2017
"In a spa, wellness is the offering; wellbeing is the outcome," said industry consultant Mia Kyricos at the start of her spa trends presentation at the Washington Spa Alliance (WSPA ) Annual Symposium earlier this year. Going well beyond the topic of massage which is currently the backbone of the modern spa economy, Kyricos and fellow presenters and panelists that day revealed the extent to which spas are assisting guests in realizing long-term wellbeing goals. Chief among them are: better quality sleep; nutrition plans that are personalized for one's body, lifestyle and even one's DNA; mental fitness; products and services that are science-backed and efficacious; and facilitating the global trend of wellness travel.
Who is leading the charge in this spa evolution? It's the guests themselves, and for various reasons. It is no surprise, for example, that travel-worn Baby Boomers, many away on business as often as they are home, seek to incorporate some respite into their daily lives. While in the past, relief might have come from splurging on dessert or an after-dinner drink, today, it is a more mindful effort with the focus on developing habits that will more likely promote healthy longevity.
Meanwhile, Millennials, already comprising the largest piece of the business travel pie, are, by 2020, expected to account for almost 50% of all business travel spending (Boston Consulting Group ). What's more, this group incorporates leisure travel – lately dubbed "bleisure" -- into their trips, keeping these sojourners away from home even longer, though by choice.
And everyone – from Baby Boomers to Gen-Xers – are tech-centric, entrenched in the need for speed, sometimes at the expense of personal wellbeing. In a society that puts high value on performance and productivity, something's got to give in the quest for peace of mind, body and spirit.
Is the focus on wellbeing a passing notion? Research indicates otherwise.
Global Wellness Institute's most recent Global Wellness Economy Monitor (January 2017) defines wellness as "the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health." Estimating the global wellness economy at $3.7 trillion (2015-the most recent data available), the Institute defines this sector as encompassing "industries that enable consumers to incorporate wellness activities and lifestyles into their daily lives."
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